Communicating Effectively with the Media: Creating Compelling Newsbreaks

Do you often interact with journalists, or is it something you’re about to do?

Want to know how to build relationships with the media the right way?

Our online course is here to help you!

Throughout the course, you will learn how to properly communicate with high-quality business media. You will discover how to prepare for communication with journalists, structure it and pitch your stories to them effectively.

We will go through several cases of how to compose pitches correctly or incorrectly, how to efficiently work on materials, handle objections and interact effectively with editorial teams. You’ll understand how to interpret already published texts and ensure that the work done by you and your spokesperson satisfies everyone. The knowledge and skills acquired in this course will help you to make sure all your newsbreaks genuinely interest the media.