In 2021, 75% of advertisers budgeted for influencer marketing. In addition, Statista predicts that influencer revenues will reach $14 billion by the end of the year. Since the start of the pandemic, the market has more than doubled (it was estimated at $6.9 billion in 2019). Interestingly, the growth took place in the midst of a crisis in the rest of the advertising market. After all, in the first year of the pandemic alone, it lost 7.5% of its volume.
This data suggests that influencer marketing is becoming one of the most popular areas in the job market. So, if you want to start developing in this area, you need to learn some nuances. This is where our new online course comes along. Thanks to the CPA (cost per action) model, you will be able to increase your earnings many times over, even if you are still new to this. This is a pay-per-performance model. In this course, you will learn how it works. Working by CPA is a market trend, an understandable type of cooperation for both a blogger and an advertiser. The effectiveness of CPA integration is easy to evaluate based on economic indicators. Therefore, the allocated budgets for CPA are larger than for less transparent CPP (cost per point).
The CPA model will help blogging become a structured advertising marketplace with standardised processes and performance metrics. These changes will be painful for those who are used to just selling ad space and not taking any responsibility for the result. Yet, for everyone else, they will open up new growth areas. Those bloggers who start working by the CPA model today and learn how to place such ads will have a great advantage over their colleagues in the short term. Become one of them with our online course!
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