Imagine a company that has obvious problems: HR managers struggle to fill vacancies, experienced specialists go to competitors, and former employees write negative reviews about working at the company online. Everything points to the fact that potential and current employees do not think highly of their employer.
So, how do you avoid such problems, and what do you do if they have already occurred?
HR branding will help to strengthen company positions in the labour market. It is a set of measures to create an attractive image of the company as a workplace. This image consists of two components: what employees think about the company, and how job candidates perceive it. Based on this, we can distinguish internal and external HR branding. The former is aimed at increasing the loyalty of team members, while the latter is here to convey the advantages of the employer to job seekers.
Internal and external HR brands are closely related. When employees have a positive attitude towards the company, candidates will definitely find out about it. And if the ideal picture does not correspond to the real state of affairs, team members will be disappointed and leave.
During the training, you will learn how to comprehensively approach the promotion and development of the employer's HR brand to attract suitable candidates and turn them into loyal employees who are ready to recommend the company to their friends. As a result, you will understand that building an employer brand is not just a fashion trend, but a useful tool that helps attract job candidates and keep the best specialists. The acquired knowledge and skills will help you implement this in your company.
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