Target Audience Analysis
We study the tools for in-depth analysis of the target audience before launching a product
Master New Skills: Empower Your Personal & Professional Growth
Learn how to get to know your target audience better
Learn qualitative and quantitative methods of data collection
Get detailed instructions for conducting in-depth interviews and focus groups
Consider ways to research the needs of your target audience
Find effective methods to help you sell more
Learn how to identify consumer habits and preferences through research
Learn how to explore customer experience
Learn why audience segmentation is necessary and how to use it
Get instructions for performing ABC and XYZ audience analyses
Be able to profile your target audience accurately
Learn how to get to know your target audience better
Learn qualitative and quantitative methods of data collection
Get detailed instructions for conducting in-depth interviews and focus groups
Consider ways to research the needs of your target audience
Find effective methods to help you sell more
Our learning concept combines best tools
We have our own methodology based on the Fast Education — Fast Results principle. You can use it to learn how to quickly and effectively study and grow.
Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.
Study text versions of lessons, guides, checklists, work books and templates on the course topic.
Check how much you remember from the lesson.
Use the glossary below the video to make sense of the key terms of the lesson.
Put new knowledge into practice.
Solve practical cases related to the topic of the lesson.
Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.
Study text versions of lessons, guides, checklists, work books and templates on the course topic.
Check how much you remember from the lesson.
Use the glossary below the video to make sense of the key terms of the lesson.
Put new knowledge into practice.
Solve practical cases related to the topic of the lesson.
Course details
You must understand who you are creating products and services for if you want to be the first among your competitors. Ignoring the target audience can result in wasteful advertising spending and, at worst, product failure. However, gender, age, residence, and income alone do not provide a complete picture. This information only tells you a little about why people buy certain products, what product features are important to them, and the barriers to purchase. The most effective marketing strategy requires an in-depth understanding of the target audience.
In this course, you will acquire all the necessary skills and knowledge for analyzing the target audience before launching a product and during its development. You will find all the materials you need to analyze the target audience in practice. You will receive a ready-made manual that you can use at any time!
Course plan
Lectures, tests and other useful materials are stored in your account.
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