Impression Marketing

Consumers are interested in the experience that a brand provides, not just the products and services themselves. This approach to marketing helps in a number of ways. Which ones? That's what the first lesson of the course is all about.

Additionally, you will learn what a brand image consists of and how to build one.

You already know what challenges impression marketing can tackle. Now it's time to explore how those impressions are created. What is impression marketing based on? It's rooted in the feelings, emotions, and experiences that consumers are exposed to when they interact with a brand. Consumer experiences can come in many forms. You will learn more about this in the lesson.

You additionally study the psychology of colours, smells, and sounds.

Impressions can be crafted in numerous ways. One of the most impactful methods is for a brand to set up events. How do you do it? You'll discover more about this in this lesson. You'll also learn how to apply augmented reality to impression marketing.

To start putting impression marketing into action, you need a plan. What does it take to do that? You'll find out in this lesson.

In the additional materials, you will explore the use of digital technology in impression marketing. There you will also find a template for developing your marketing plan.

You already know what impression marketing can accomplish and what methods to use to get results. However, no one is immune to the mistakes that make an impression marketing strategy underperform. In this lesson, you'll uncover some of the most common ones.

Additionally, you will receive time management tips as well as a guide to segmenting your audience.

Picture this: you recognised the pains of your target audience, chose and used the right impression marketing tools, and avoided mistakes. But how do you know if the marketing campaign was successful? Measuring the effectiveness of impression marketing isn't easy, so in this lesson you'll learn how to do it right.

The additional materials will walk you through how to use the NPS survey.

People constantly crave new emotions, and impression marketing is ready to provide them. However, it's not easy to generate creative ideas all the time. Fortunately, you've stumbled across this course. In this lesson, you'll look at ways to keep your creativity flowing. In the additional materials, you'll find templates for these techniques.