Course

Communicating Effectively with the Media: Creating Compelling Newsbreaks

Interacting with Journalists Properly and Capturing the Attention of Top Media Outlets

Play icon0:55
hours of video
Case icon6
cases
Materials icon14
materials
Quizzes icon7
quizzes
Play icon0:55
hours of video
Case icon6
cases
Materials icon14
materials
Quizzes icon7
quizzes

Master New Skills: Empower Your Personal & Professional Growth

    Bullet iconLearn to establish effective communication with business media

    Bullet iconMaster the skill of pitching

    Bullet iconDiscover how to maintain an impeccable reputation

    Bullet iconCreate your unique approach to improving your public image

    Bullet iconLearn to effectively work on materials

    Bullet iconUnderstand how to handle objections and interact with editorial teams correctly

    Bullet iconUnderstand how to coordinate materials

    Bullet iconLearn to interpret published texts accurately

    Bullet iconExplore the media engagement process

    Bullet iconLearn to create interesting and captivating newsbreaks

    Bullet iconLearn to establish effective communication with business media

    Bullet iconMaster the skill of pitching

    Bullet iconDiscover how to maintain an impeccable reputation

    Bullet iconCreate your unique approach to improving your public image

    Bullet iconLearn to effectively work on materials

Upon completing the course you will receive a certificate

The documents will confirm your qualifications. Upon successfully completing the longread, you will receive a certificate that you can attach to your resume and demonstrate when applying for a job.

Our learning concept combines best tools

We have our own methodology based on the Fast Education — Fast Results principle. You can use it to learn how to quickly and effectively study and grow.

Videos icon
Videos

Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.

Materials icon
Additional materials

Study text versions of lessons, guides, checklists, work books and templates on the course topic.

Quizzes icon
Quizzes

Check how much you remember from the lesson.

Glossary icon
Glossary

Use the glossary below the video to make sense of the key terms of the lesson.

Homework icon
Homework

Put new knowledge into practice.

Cases icon
Case studies

Solve practical cases related to the topic of the lesson.

Videos icon
Videos

Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.

Materials icon
Additional materials

Study text versions of lessons, guides, checklists, work books and templates on the course topic.

Quizzes icon
Quizzes

Check how much you remember from the lesson.

Glossary icon
Glossary

Use the glossary below the video to make sense of the key terms of the lesson.

Homework icon
Homework

Put new knowledge into practice.

Cases icon
Case studies

Solve practical cases related to the topic of the lesson.

Course details

Do you often interact with journalists, or is it something you’re about to do?

Want to know how to build relationships with the media the right way?

Our online course is here to help you!

Throughout the course, you will learn how to properly communicate with high-quality business media. You will discover how to prepare for communication with journalists, structure it and pitch your stories to them effectively.

We will go through several cases of how to compose pitches correctly or incorrectly, how to efficiently work on materials, handle objections and interact effectively with editorial teams. You’ll understand how to interpret already published texts and ensure that the work done by you and your spokesperson satisfies everyone. The knowledge and skills acquired in this course will help you to make sure all your newsbreaks genuinely interest the media.

Course plan

Lectures, tests and other useful materials are stored in your account.

Lesson 1.
Making Your Voice Heard
Lesson 2.
Reputation
Lesson 3.
What to Tell Business Media
Lesson 4.
Pitching Your Stories to Journalists
Lesson 5.
Making Material Work Efficiently
Lesson 6.
Coordinating Articles and Holding Everyone’s Nerves
Lesson 7.
Take It Down Immediately!
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Communicating Effectively with the Media: Creating Compelling Newsbreaks
Price
$199

Payment method

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