Creating a product from scratch: studying consumers and competitors

24 steps from a hypothesis to the launch: research methods, mvp, getting feedback, and growth factors



What you will get

How did the CustDev approach appear and why do we need it

Features of each stage of the product life cycle

How to identify potential customers

How to start interacting with consumers

Audience research by in-depth interviews

How to conduct a survey of potential customers

How to interview the consumer correctly to get a lot of useful information

How to understand whether the market needs your product

how to create a working version of a product, get first feedback about it, and refine it to a finalised version

How to change your strategy and save your business if something went wrong.

How to seek feedback from product users

About this Course

The most common reason for the failure of business ventures is the mismatch of the product with what the market needs. The product can be perfect from the technical side, it can have an excellent design and strong marketing. However, success is not guaranteed without a thorough study of consumer spirits. Customer development, which you will study in detail in this course, will help you learn how to feel the market's pulse. Based on a customer-oriented approach, this technique allows the entrepreneur to stay informed about the consumers' needs and create a truly useful and sought-after product. This course is all about studying the CustDev approach in detail at all stages of a new product launch. Thanks to it, you will master CustDev-techniques and learn to read your customers like a book. And knowing your target audience in business is the ability to be at the right time in the right place.

Course structure






LECTERA DMCC, Unit No: 1002-D4, Swiss Tower, Plot No: JLT-PH2-Y3A, Jumeirah Lakes Tower, Dubai, UAE;

LECTERA LLC, 19990 NE 163RD Street, #233 North Miami Beach, FL.US 33162;

ООО «ЛЕКТЕРА РУС», Россия, Москва, Яузский бульвар, 13/3, офис 8;