Legendary Speaker. The Art of Public Speaking

We will start by defining the perfect public presentation. To determine the distinguishing features of a good speech, we will take a look at excerpts from speeches made by Steve Jobs, Lincoln, Churchill and Chaplin, followed by an analysis. Additional materials include a list of 9 key public speaking techniques and rules for a good presentation that were used by Jobs.

We will cover the rules of a public presentation and the stages of preparation for it. To do this, we will start by learning to define the goals and the vision for your speech and put together a list of points that need to be covered. All of these rules will be illustrated with specific examples with breakdowns of real conference presentations. Public speaking is impossible without a general structure and a speech outline, which is why you will find an illustrative guide on this topic in our additional materials.

We will learn to write an event announcement and determine the proper format for a public presentation structure. Additional materials will include a handy checklist that will enable you to easily distinguish a good announcement from a bad one.

We will reveal the secrets to a successful headline. After learning to write headlines, you will be able to quickly attract the reader’s attention and hold it until the very end. Additional materials include a memo featuring useful vocabulary, a template to create a unique headline, and a grading scale to evaluate your work.

What can be more tedious than a dry report? As soon as you transform your presentation into a compelling story, you will discover that your audience not only hears what you are saying - they are actually listening. In this lesson we will explain why storytelling is effective, discuss how you can use this technique, and remember several examples of its applications in speeches made by famous people. Additional materials include illustrative memos covering technique and the storytelling cycle.

The success of a public presentation depends on how well the presenter delivers their thoughts to the audience. In this lesson, we will talk about the mechanics of explaining and teach you to present your thoughts in a straightforward way. Additional materials include an illustrative guide to PowerPoint tools that can help you get your thoughts across in a presentation.

Case studies are a helpful instrument used in storytelling to present yourself to the audience in the right way. In this lesson, you will learn the definition of a case study, how to put one together and use it properly. Additional materials include a guide to the anatomy of a case study.

Preparation for a public presentation is made up of several important steps, and we will cover each one in this lesson. You will learn to put together a presentation plan and prepare a high-quality speech that will deeply affect your audience. Additional materials include a checklist that will help you ensure that you have all you need before a public event.

A good public presentation before a live audience is based on a strong connection between the speaker and the audience. You can create this connection by using methods of influencing the audience presented in this lesson. You will learn to win over your audience from your very first words and use questions to capture their attention. Additional materials include a questionnaire that can be used to determine your influence type, as well as a script to kick-start your presentation.

We will talk about individuality and learn to analyze public presentations. You will find out about the personal public speaking style of Steve Jobs and start moving towards developing your own personal style. Additional materials include a memo with a self-assessment technique and a guide to body language and gestures for public presentations.