Competitor analysis: What is it for?
Integrated competitor analysis to become Number 1 in the market
Apprenez de nouvelles compétences: multipliez les opportunités de croissance personnelle et professionnelle.
Learn to select competitors for analysis
Learn Porter's and 4P methods to put them to work
Analyze the positioning of your products
Create a portrait of your competitors' target customer
Create a product matrix of your competitors
Analyze competitors' product portfolio and prices
You’ll be able to do your competitors’ user experience and SEO analysis
Learn to analyze competitors' information field, to monitor social media and their followers
Analyze competitors' purchase funnels, e-mail and content marketing
Do SWOT and audience analysis and learn to work with the PESO matrix
Learn to select competitors for analysis
Learn Porter's and 4P methods to put them to work
Analyze the positioning of your products
Create a portrait of your competitors' target customer
Create a product matrix of your competitors
Notre concept de formation réunit les meilleurs outils pour acquérir des connaissances
Méthodologie exclusive basée sur le principe "Fast Education - Fast Results". Avec son aide, vous apprendrez à vous former et à vous développer rapidement et efficacement.
Regardez de courtes vidéos au moment qui vous convient le mieux. Chaque cours se compose de 2 à 4 vidéos d'une durée de 5 à 7 minutes.
Consultez les versions texte des leçons, des guides, des check-lists, des workbooks et des modèles portant sur le thème du cours.
Vérifiez si vous avez bien mémorisé le contenu de ce cours.
Utilisez le glossaire situé sous la vidéo pour comprendre les termes de base du cours.
Mettez vos nouvelles connaissances en pratique.
Réalisez les études de cas portant sur le sujet de ce cours.
Regardez de courtes vidéos au moment qui vous convient le mieux. Chaque cours se compose de 2 à 4 vidéos d'une durée de 5 à 7 minutes.
Consultez les versions texte des leçons, des guides, des check-lists, des workbooks et des modèles portant sur le thème du cours.
Vérifiez si vous avez bien mémorisé le contenu de ce cours.
Utilisez le glossaire situé sous la vidéo pour comprendre les termes de base du cours.
Mettez vos nouvelles connaissances en pratique.
Réalisez les études de cas portant sur le sujet de ce cours.
En savoir plus sur la formation
It is risky for any company to blindly enter the market with a new product. If the existing businesses have operated for a long time, they should not be underestimated either. To keep your business competitive, you need to "run faster" than others or at least to keep up. Do you want to understand the disadvantages and advantages of your competitors, the specifics of their marketing and operating strategies? Do you want to create new plans or to improve the ones you have in place in your business? Then you should study competitor analysis! And you can do it with this online course.
In this course, you'll analyze your industry and companies in your market, competitors’ products and pricing, as well as their websites, purchase funnels, email marketing and communication strategies.
The methods you master will help you do comprehensive competitor analysis as it applies to your business. You will learn how to use your competitors’ strengths and weaknesses to your benefit!
We’d like to point out to the users from the Russian Federation that by decision of the relevant state authorities the resources of social media Facebook, Instagram, managed by Meta, are recognised as extremist and access to them is restricted. In view of this, access of RF users to course fragments containing links to the above social media or content posted on them may be restricted or impeded.
Plan de formation
Les vidéos, les tests et autres supports utiles sont stockés dans votre espace personnel.
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