B2B में कोल्ड सेलिंग। सचिव को पास करके DM से मिलें
कोल्ड कॉलिंग के सिद्धांत, बिक्री फ़नल के निर्माण संबंधी सिफारिशें, ग्राहक प्रोत्साहन और कार्य के स्वचालन के लिए
- सेल्स फनल का निर्माण
- टेलीफोन कम्युनिकेशन
- आपत्तियों के साथ काम करें
पाठ 1. Pick up the phone, or the rules of rapid cold calling
You will learn to create your own successful sales plans. You will also find out about Parkinson’s law and learn to create a list of contacts. Additional materials include a sales plan template and a list of helpful questions to use in cold calls.
पाठ 2. All about sales funnels
We will define the concept of a sales funnel and show you how to collect statistics and apply the Rule of 7. We will also discuss different types of clients and give you advice on using the phone in your work. In addition, you will receive an example of an automated system using the Rule of 7.
पाठ 3. Getting past the secretary and getting an answer from the decision-maker
Cold calls are often ineffective because managers have trouble directly reaching key decision-makers. In this lesson, we will tell you how you can get past the secretary in your cold calls and receive positive feedback from the decision-maker.
पाठ 4. Voicemail and alternative methods of communication
In this lesson, we will talk about the methods of communication you can use to reach the decision-maker. You will learn to use email and text messaging like a pro and find out about the benefits of voicemail. We will talk about social media pages led by influential people and discuss alternative methods of reaching them. In addition, we will give you a message template that you can send to clients.
पाठ 5. Answering client objections and applying methods of persuasion
Any product or service is purchased to satisfy a certain customer pain point. In this lesson, we will teach you to identify other people’s hidden needs and work with them. We will also talk about methods of persuasion which will help you overcome the customer’s objections and make them more receptive to your pitch.
पाठ 6. Straight to the point: the best cold calling scripts
A variety of scripts can be used for cold calling. Each client is an individual, so you should never use the same approach with everyone. That’s why we will introduce several popular approaches that can be applied to conversations with clients. You will learn about conversation templates that will help you in most situations.
पाठ 7. The numbers game and useful tools
Sales statistics are important for all companies, which is why all sales managers should know how to work with them. We will teach you the correct way to do this and introduce you to some helpful plugins and instruments that will make your cold calls more effective.
पाठ 8. The best CRM and Excel databases for cold calls
We will discuss CRM systems and what sets them apart from AmoCRM. You will also learn to use Hubspot CRM, Freshsales and other popular instruments. Finally, you will learn to track your cold calls and work with client databases in Excel.
पाठ 9. Work and play: how to motivate yourself and your clients
In our final lesson, we will teach you to motivate yourself to reach new heights and explain why gamification is important in business. Additional materials include a helpful book