We will see how the network marketing works from the inside and how the training and mentoring system are arranged. We will tell you the history of the network-business’s emergence, as well as the stories of people who have achieved success in network-business. In additional materials for the lesson, you will find a list of the most popular network-companies, as well as an analysis of the MLM business’s pros and cons.
We will plunge into the world of MLM business, talk more about its structure, understand why more and more companies are abandoning traditional businesses, offline and even online shopping platforms, and go into network marketing. We will tell you how to choose an MLM company. To do this, we will consider criteria such as a marketing plan, presentation and team training. In the appendix, you will find a detailed description of the types of MLM companies with an analysis of each’s advantages and disadvantages.
We will get acquainted with one of the important concepts of the MLM business, a duplication. After completing the lesson, you will understand why universal duplication techniques do not work; you will be able to develop your own duplication technique in MLM. In the appendices to lesson 4, you will find instructions on how to interest a client or partner with your offer from the first minute of a telephone conversation.
We will analyse the most common beginner mistakes in MLM. With simple examples, you will understand why choosing an MLM company for its profit is a dead end path of development, as well as what you should first pay attention to when studying a company's marketing plan. We will give you the golden rules of MLM on social networks – you will learn how to make social media work for you. In the appendix, you will find a detailed checklist with the rules for the products presentation.
We will talk about the main qualities of the MLM head. You will learn why in order to be successful in network marketing you should not only be able to sell and be a good speaker, but also have analytical skills. At the end of the lesson, you will find a list of must-read books about network marketing and MLM from well-known experts in this market. In the appendices to the lesson, you will find the FAQs by beginners in the MLM business.
We will analyse in detail one of the key criteria for the success of MLM company partners – a marketing plan. To make it easier for you to understand all the nuances, we will take specific examples: the Avon marketing plan and the Oriflame marketing plan. You will learn what payment systems are available for participants and which are better to choose. In the appendix to the lesson, you will find a checklist of key points in marketing plans that you should first pay attention to.
We will look at the sources of income in network marketing – sales, commissions, bonuses. We will tell you 10 components of income in the network business – from interest on personal sales to gifts from the company. We will also talk on a very important topic – what is the difference between network marketing and the financial pyramid. We will give you clear criteria by which you can quickly understand which company you are dealing with. In the appendices to the lesson, you will find a detailed description of why MLM companies are often associated with pyramids, as well as 8 tips for making money in network marketing.
We will find out how to reach passive income in the shortest time possible by automating your MLM business, stimulating team activity and building your own structure. In additional materials, you will find checklists with recommendations for choosing distribution channels, 3 golden rules of customer marketing and tips for encouraging repeat purchases.
We will master the methods of recruiting in network marketing – you will learn about recruiting in MLM via the Internet, through events and personal meetings. We will give you 6 free ways to find newbies on the Internet – from distributing ads on boards to creating your own blog. And for fans of live communication, we have prepared recommendations for recruiting offline. In additional materials, you will find a checklist of ways to attract customers to an MLM-business.
We will analyse systematically the creation of a sales pipeline in an MLM-business - we will go through all the stages of the pipeline from attraction to duplication. We will look at popular tools to attract sales to the pipeline and adapt them to sales in MLM. You’ll learn how to use contextual advertising, content marketing and SMM to attract newcomers. In additional materials for the lesson, you will find a description of the four key components of modern marketing, a checklist for working with recommendations, and a comparison of indirect marketing with direct marketing.