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Launching a Product. Strategy and Interesting Cases

Look for ideas for new goods, ways to analyze the market, sales, competitors and tips on marketing strategy choice

The Course consists of
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0:00
hours of video
The Course consists of
Play icon
0:00
hours of video

Master New Skills: Empower Your Personal & Professional Growth

    Bullet iconHow to develop a successful product strategy

    Bullet iconHow to effectively manage your product with the Product Architecture Framework and Lean Model Canvas tools

    Bullet iconHow to conduct market research and define your target audience: TAM, SAM and SWOT analysis methods

    Bullet iconHow to use the Strategy Canvas model for determining the product life cycle and for assessing risks

    Bullet iconHow to formulate a company's vision and why you should describe long-term goals concerning your product

    Bullet iconHow to apply the storytelling method to ensure high sales

    Bullet iconHow to identify and overtake your competitors: convenient services for market analysis, main criteria for product comparison

    Bullet iconGo-to-market strategy: how to market a product step by step and sell it successfully

    Bullet iconA product roadmap: how to coordinate teamwork to maximize results

    Bullet icon10 reasons startups fail, which will help you to avoid fatal mistakes

    Bullet iconHow to develop a successful product strategy

    Bullet iconHow to effectively manage your product with the Product Architecture Framework and Lean Model Canvas tools

    Bullet iconHow to conduct market research and define your target audience: TAM, SAM and SWOT analysis methods

    Bullet iconHow to use the Strategy Canvas model for determining the product life cycle and for assessing risks

    Bullet iconHow to formulate a company's vision and why you should describe long-term goals concerning your product

Upon completing the course you will receive a certificate

The documents will confirm your qualifications. Upon successfully completing the longread, you will receive a certificate that you can attach to your resume and demonstrate when applying for a job.

Our learning concept combines best tools

We have our own methodology based on the Fast Education — Fast Results principle. You can use it to learn how to quickly and effectively study and grow.

Videos icon
Videos

Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.

Materials icon
Additional materials

Study text versions of lessons, guides, checklists, work books and templates on the course topic.

Quizzes icon
Quizzes

Check how much you remember from the lesson.

Glossary icon
Glossary

Use the glossary below the video to make sense of the key terms of the lesson.

Homework icon
Homework

Put new knowledge into practice.

Cases icon
Case studies

Solve practical cases related to the topic of the lesson.

Videos icon
Videos

Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.

Materials icon
Additional materials

Study text versions of lessons, guides, checklists, work books and templates on the course topic.

Quizzes icon
Quizzes

Check how much you remember from the lesson.

Glossary icon
Glossary

Use the glossary below the video to make sense of the key terms of the lesson.

Homework icon
Homework

Put new knowledge into practice.

Cases icon
Case studies

Solve practical cases related to the topic of the lesson.

Course details

Creating a strategy for introducing a product to the market is challenging and crucial task. The fact is that the market keeps changing, and the rules, that worked yesterday, could be irrelevant today. This is precisely why the work before launching a product is crucial. In essence, you must define the product development strategy correctly, as well as properly position and introduce it to the market.

This course will provide answers to all questions that a beginner businessman may have when introducing their product to the market, such as: how to analyze competitors, how to turn their strengths to your advantage, how to create a Go-to-market strategy and write an agile roadmap. You will get a step-by-step market analysis algorithm and learn to identify and segment your audience. After completing this course, you will be able to clearly assess the risks and adjust your strategy using this knowledge.

You will become an expert in building both a long-term and short-term strategy. We will tell you what vision is and how it helps to distance yourself from the competition and streamline your work process. In addition, you will learn from the course how to have the most productive meetings with your product team - we created a detailed instruction for holding meetings.

At the end of the course, there will be many stories about startups, some successful and some not so much. Others' mistakes will help you not to repeat their failures, while you can apply the experience of successful cases in your project.

Course plan

Lectures, tests and other useful materials are stored in your account.

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Launching a Product. Strategy and Interesting Cases
Price
$49

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