पेशेवर वक्ता। लोगों को पढ़ना - बिना लड़ाई के जीतना

We will find out who a professional speaker is and how he earns money. We will see what the modern market of speakers is, what formats of speeches are the most in demand today, and what makes up the speaker's fee. We will discuss the most popular platforms for speakers — the TED Talks and German Speakers Association conferences.

We will talk about how to make your performance unforgettable. You will learn how to find a Unique Selling Point — a "highlight" that will distinguish you from other speakers. We will find out who the Keynote Speaker is and what qualities he has. We will learn how to choose interesting topics for speeches that can inspire your audience.

We will reveal the formula for a successful performance. You will find out what components a good report consists of, what is better to omit in your message, and what, on the contrary, must be there. We will talk about how to manage the attention of your audience, and discuss the optimal duration of the speech.

We find out what exactly creates self-confidence. You will learn how to maintain verbal and nonverbal contact with your audience, be able to attract its sympathy, and learn how to respond adequately to criticism. The main criterion for your credibility is fluent speech. We will tell you how to convey your thoughts easily, barely using crib notes.

Every speaker inevitably faces stage fear at the dawn of his career. In this lesson, you will get effective techniques that will help you overcome the fear of public speaking as soon as possible. You will understand the nature of fear and would be able to finally get rid of it. We will give you some physical and mental exercises that will help you stop feeling uncomfortable before going to the stage.

To be a prominent and sought-after speaker, you need to broadcast a certain image to the public. In this lesson, we will talk about how to build and maintain this image. Then we will learn how to promote your public speaking services on the market. You will understand that the best advertisement for the speaker is his regular presentations, and will find out what a personal website and social networks accounts mean for a speaker's success. In addition, you will learn such an effective PR method as newsjacking — it will help you quickly gather an audience and become an influencer.

In this lesson, we will learn how to create a personal brand and master the method of "helium marketing", which is very suitable for the market of speakers. You will learn how to get into the top of the best speakers and start earning a good fee. You will also learn the rules of successful negotiations and be able to make a positive impression on your clients.

The best way to learn something is to ask for help from someone who has already walked this path. In the final lesson of the course, you will learn about the success stories of the most famous and outstanding speakers on the planet. Their example will certainly inspire you and help you develop professionally.