एक सेल्स फ़नल बनाएँ। आकर्षण, प्रेरणा और रूपांतरण

We find out what the sales funnel and the sales funnel are, what types, functions and key stages of these marketing models exist. Let's look at the concepts of macro- and micro conversion and learn how to ensure your business growth and effective interaction with your customers. In addition, you'll learn how to define sales funnels and get instructions that will help you stay on track.

Consider TOTF, or the top of the sales funnel, which is responsible for attracting customers. Here social networks, contextual advertising, targeting, SEO optimization, hashtags, cold calls, cooperation with influencers and various advertising tricks will help you. We will talk in detail about TOTF metrics and tactics and tell you about the importance of offline practice in building online business. In additional materials you will find useful schemes for analysing your target market, creating an advertising tracker and a daily marketing plan.

We're dealing with MOTF, the middle part of the funnel. Here the preferences are formed - the customer thinks about the purchase. The positive image of the company can be dodged in favour of the product, and a well thought out brand history is important here.

You can convince the customer of the uniqueness of the offer with the help of e-mail, thematic videos on YouTube and Tripwire - we will also analyse their examples in the lesson. If you are a technology company, white papers, mini-books and webinars will help. Developed user communities and letters have also proven their effectiveness. In additional materials you will find useful schemes for mailing lists layout and competitor analysis.

The third step, BOTF (bottom of the funnel), is responsible for closing sales. At this stage, it is important to follow the three-key metrics: total revenue, number of new customers and revenue per customer. Let's take a look at up-sell and cross-sell tactics - they will increase the average orders substantially. Let's study down-sell techniques – These are catalysts to inducing a hesitant customer to buy. During the lesson we will also talk about the principles of successful sales. In the additional materials you will find some curious facts about the "day" of the marketing funnel and talk about content types for different stages of sales.

The first step to building the right sales funnel is to identify the target audience. Have you carried out full customer profiling and analysed needs? Only after properly conducting this process should you start looking for customers.

In this lesson you will learn how to identify the needs of the market and attract a stable demand for your product. We will analyse common planning errors and learn how to build a budget sales funnel in Excel. You will find the checklist in the additional materials.

Let's discuss the profile of the ideal buyer. You will learn how to create it and what sources of information to focus on. We will tell you how to segment your audience and address the mistakes entrepreneurs most commonly make when conducting market research.

In additional materials you will find illustrative schemes "Buyer's Journey" and "Potential Buyer. Profile", which will help you make the right business decisions.

Let's discuss the profile of the ideal buyer. You will learn how to create it and what sources of information to focus on. We will tell you how to segment your audience and address the mistakes entrepreneurs most commonly make when conducting market research.

In additional materials you will find illustrative schemes "Buyer's Journey" and "Potential Buyer. Profile", which will help you make the right business decisions.

Let's discuss modern sales techniques, most of which are inextricably linked to the construction of auto-funnels. Let's now find out what digital tools should be used for the client to go through all the stages of the transaction on his own. You will get a detailed scheme of how to build a sales funnel, and we will tell you how to avoid the most common mistakes.

The lesson is accompanied by checklists to help you create a sales funnel which can be integrated into your business.