एक सेल्स फ़नल बनाएँ। आकर्षण, प्रेरणा और रूपांतरण

फ़नल के विभिन्न चरण, ट्रैफ़िक का स्रोत, मीट्रिक, लीड उत्पन्न करना और भी बहुत कुछ

5.0
(1 समीक्षा)
video image
आपको जो मिलेगा:
एक ऑनलाइन बिज़नेस की बारीकियां
बिक्री में बढ़ोतरी के तरीके
"बास्केट" के औसतन आकार" में वृद्धि करना
ग्राहकों की प्राथमिकताओं का गठन करना
एक बार खरीदारी करने वाले ग्राहक को एक नियमित ग्राहक में परिवर्तित करने के तरीके
और पढ़ें
इस कोर्स के बारे में
सेल्स फ़नल एक विश्वस्तरीय मार्केटिंग टूल है जो आपको अनेकों परेशानियों का हल निकालने में सहायता करता है। इस टूल का इस्तेमाल करके, आप ग्राहक को बिक्री के सभी चरणों- एक प्रस्ताव से एक सौदे तक से गुजरने के लिए प्रेरित कर सकते हैं। सेल्स फ़नल आज न केवल ऑफ़लाइन, बल्कि ऑनलाइन भी उपलब्ध है, और किसी भी मार्केटर या कंपनी के मैनेजर के पास उसका निर्माण करने का कौशल होना चाहिए।

ऑटो-फ़नल के रूप में उपलब्ध इस तरह के सेल्स फ़नल पर विशेष ध्यान दिया जाना चाहिए। वे विक्रेता को परोक्ष रूप से– सिर्फ़ अपनी ऑटो सेटिंग की विशेषता का उपयोग करके ग्राहकों को आकर्षित करने की अनुमति देते हैं। इस टूल की बारीकियों को समझने के बाद, आप निरंतर ग्राहकों का प्रवाह प्राप्त करेंगे और आपके आय में भी बहुत ज़्यादा वृद्धि होगी।

यह कोर्स आपके साथ के रहस्यों को साझा करेगा। जो कि किसी जादू जैसा है, क्योंकि बाहर से देखने में यह बिलकुल संरचनाहीन लगता है जिसकी सहायता से ग्राहक स्वयं, जैसे कि मानों किसी जादू से, अपने लिए किसी उत्पाद या सेवा का चयन कर पाते हैं। दरअसल, यह वास्तव में ऐसा मालूम पड़ता होगा, जिसकी भूमिका एक सेल्स फ़नल में किसी जादू की छड़ी जैसी होगी। सही से काम करने वाला एक फ़नल स्वयं ग्राहक को उनके निर्धारित परिणामों यानी - एक खरीद, तक ले जाएगा। जिससे कि आपको आपकी मेहनत का फल प्राप्त होगा।
कौशल जो आप प्राप्त करेंगे:
  • कोल्ड कॉल
  • सेल्स फनल का निर्माण
  • ऑडियंस का विश्लेषण
  • ग्राहक अनुभव का मैनेजमेंट
कोर्स की संरचना

पाठ 1. Sales funnel: definition, functions and milestones

We find out what the sales funnel and the sales funnel are, what types, functions and key stages of these marketing models exist. Let's look at the concepts of macro- and micro conversion and learn how to ensure your business growth and effective interaction with your customers. In addition, you'll learn how to define sales funnels and get instructions that will help you stay on track.

पाठ 2. TOTF: attracting customers and first traffic

Consider TOTF, or the top of the sales funnel, which is responsible for attracting customers. Here social networks, contextual advertising, targeting, SEO optimization, hashtags, cold calls, cooperation with influencers and various advertising tricks will help you. We will talk in detail about TOTF metrics and tactics and tell you about the importance of offline practice in building online business. In additional materials you will find useful schemes for analysing your target market, creating an advertising tracker and a daily marketing plan.

पाठ 3. MOTF: Shaping customer preferences and motivation

We're dealing with MOTF, the middle part of the funnel. Here the preferences are formed - the customer thinks about the purchase. The positive image of the company can be dodged in favour of the product, and a well thought out brand history is important here.
You can convince the customer of the uniqueness of the offer with the help of e-mail, thematic videos on YouTube and Tripwire - we will also analyse their examples in the lesson. If you are a technology company, white papers, mini-books and webinars will help. Developed user communities and letters have also proven their effectiveness. In additional materials you will find useful schemes for mailing lists layout and competitor analysis.

पाठ 4. BOTF: sales closing and sell-strategy tools

The third step, BOTF (bottom of the funnel), is responsible for closing sales. At this stage, it is important to follow the three-key metrics: total revenue, number of new customers and revenue per customer. Let's take a look at up-sell and cross-sell tactics - they will increase the average orders substantially. Let's study down-sell techniques – These are catalysts to inducing a hesitant customer to buy. During the lesson we will also talk about the principles of successful sales. In the additional materials you will find some curious facts about the "day" of the marketing funnel and talk about content types for different stages of sales.

पाठ 5. Building an effective funnel: preparation, errors and conversion

The first step to building the right sales funnel is to identify the target audience. Have you carried out full customer profiling and analysed needs? Only after properly conducting this process should you start looking for customers.
In this lesson you will learn how to identify the needs of the market and attract a stable demand for your product. We will analyse common planning errors and learn how to build a budget sales funnel in Excel. You will find the checklist in the additional materials.

पाठ 6. How to create a portrait of a perfect customer

Let's discuss the profile of the ideal buyer. You will learn how to create it and what sources of information to focus on. We will tell you how to segment your audience and address the mistakes entrepreneurs most commonly make when conducting market research.
In additional materials you will find illustrative schemes "Buyer's Journey" and "Potential Buyer. Profile", which will help you make the right business decisions.

पाठ 7. Lead magnets and lead generation strategies

Let's discuss the profile of the ideal buyer. You will learn how to create it and what sources of information to focus on. We will tell you how to segment your audience and address the mistakes entrepreneurs most commonly make when conducting market research.
In additional materials you will find illustrative schemes "Buyer's Journey" and "Potential Buyer. Profile", which will help you make the right business decisions.

पाठ 8. Auto funnel: basics of modern sales

Let's discuss modern sales techniques, most of which are inextricably linked to the construction of auto-funnels. Let's now find out what digital tools should be used for the client to go through all the stages of the transaction on his own. You will get a detailed scheme of how to build a sales funnel, and we will tell you how to avoid the most common mistakes.
The lesson is accompanied by checklists to help you create a sales funnel which can be integrated into your business.
समीक्षा
Genry
5.0
5.0
अनुशंसाएं