CatalogoLezione 1. Creating a subscriber base
16:23 min
1 test
1 caso di studio
PPC Advertising. Drive Traffic and Boost Sales
How PPC advertising works, advertising campaign strategy, recommendations for website traffic increase
Seleziona la lingua del corso
Durata
10,6h
Il corso include:
1:13 ora di video
8 quiz
8 casi di studio
Anteprima
Cosa otterrai:
You will learn how to start working on advertisements
You will master the skill of writing advertising texts
You will study effective methods to filter out non-target audiences
You will learn how to place contextual ads on ad platforms
You will create your own ad campaign strategy
Info sul corso
Contextual advertising is a universal tool for any business. Inadequate level of knowledge in this area prevents promotion. Do potential customers put products in their shopping cart on your website and then buy from your competitors? Is your advertising not attracting interested users? If you are familiar with these problems, then our course will help you solve them!
You will learn all about contextual advertising and ways to attract customers, how to create convincing and high-quality ads. They will tell you how to form your advertising strategy. Part of the course will be dedicated to keywords and semantics, clustering, Google Ads, and remarketing. You will learn about the important components of PPC advertising and how to customize them. You will also acquire the skill of parsing and analyzing your advertising campaigns.
The skills acquired in this course will help you use modern ad serving technologies. They will be useful for your business promotion and increasing your income.
Competenze che acquisirai:
- Collecting the semantic core
- Audience analysis
- Targeting
- Market analysis
- Setting up contextual advertising
- Search engine marketing
Struttura del corso
Lezione 2. Choosing a form for collecting the base
8:19 min
1 test
1 caso di studio
Lezione 3. Old base: reactivation of subscribers
8:29 min
1 test
1 caso di studio
Lezione 4. Mailing list personalization
7:42 min
1 test
1 caso di studio
Lezione 5. Creating a customer avatar
8:52 min
1 test
1 caso di studio
Lezione 6. Segmentation to increase conversion
7:13 min
1 test
1 caso di studio
Lezione 7. Sales funnel in email marketing
6:29 min
1 test
1 caso di studio
Lezione 8. Writing content for mailings
10:31 min
1 test
1 caso di studio
Certificato
Una volta completato con successo il corso, ti verrà inviato un certificato al tuo indirizzo e-mail. Questo confermerà le conoscenze e le competenze che hai acquisito.
Recensioni
Genry
5,0
ABDELLAH JEMAL SEID
5,0
Relay Thank you excellent
Laura Iveth Garcia Parra
5,0