Competitor analysis: What is it for?
Integrated competitor analysis to become Number 1 in the market
1:16
8
81:1688Master New Skills: Empower Your Personal & Professional Growth
Learn to select competitors for analysis
Learn Porter's and 4P methods to put them to work
Analyze the positioning of your products
Create a portrait of your competitors' target customer
Create a product matrix of your competitors
Analyze competitors' product portfolio and prices
You’ll be able to do your competitors’ user experience and SEO analysis
Learn to analyze competitors' information field, to monitor social media and their followers
Analyze competitors' purchase funnels, e-mail and content marketing
Do SWOT and audience analysis and learn to work with the PESO matrix
Learn to select competitors for analysis
Learn Porter's and 4P methods to put them to work
Analyze the positioning of your products
Create a portrait of your competitors' target customer
Create a product matrix of your competitors
Our learning concept combines best tools
We have our own methodology based on the Fast Education — Fast Results principle. You can use it to learn how to quickly and effectively study and grow.
Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.
Study text versions of lessons, guides, checklists, work books and templates on the course topic.
Check how much you remember from the lesson.
Use the glossary below the video to make sense of the key terms of the lesson.
Put new knowledge into practice.
Solve practical cases related to the topic of the lesson.
Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.
Study text versions of lessons, guides, checklists, work books and templates on the course topic.
Check how much you remember from the lesson.
Use the glossary below the video to make sense of the key terms of the lesson.
Put new knowledge into practice.
Solve practical cases related to the topic of the lesson.
Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.
Study text versions of lessons, guides, checklists, work books and templates on the course topic.
Check how much you remember from the lesson.
Use the glossary below the video to make sense of the key terms of the lesson.
Put new knowledge into practice.
Solve practical cases related to the topic of the lesson.
Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.
Study text versions of lessons, guides, checklists, work books and templates on the course topic.
Check how much you remember from the lesson.
Use the glossary below the video to make sense of the key terms of the lesson.
Put new knowledge into practice.
Solve practical cases related to the topic of the lesson.
Course details
It is risky for any company to blindly enter the market with a new product. If the existing businesses have operated for a long time, they should not be underestimated either. To keep your business competitive, you need to "run faster" than others or at least to keep up. Do you want to understand the disadvantages and advantages of your competitors, the specifics of their marketing and operating strategies? Do you want to create new plans or to improve the ones you have in place in your business? Then you should study competitor analysis! And you can do it with this online course.
In this course, you'll analyze your industry and companies in your market, competitors’ products and pricing, as well as their websites, purchase funnels, email marketing and communication strategies.
The methods you master will help you do comprehensive competitor analysis as it applies to your business. You will learn how to use your competitors’ strengths and weaknesses to your benefit!
We’d like to point out to the users from the Russian Federation that by decision of the relevant state authorities the resources of social media Facebook, Instagram, managed by Meta, are recognised as extremist and access to them is restricted. In view of this, access of RF users to course fragments containing links to the above social media or content posted on them may be restricted or impeded.
Course plan
Lectures, tests and other useful materials are stored in your account.
Over two million people are already building successful careers with Lectera
Check out reviews of the Lectera platform