How to Become a PR Manager: Getting to Know the Profession
Learn PR Principles and Techniques for a Successful Start in a New Profession
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71:2877Master New Skills: Empower Your Personal & Professional Growth
Learn how to maintain the effectiveness of PR in the face of uncertainty
Understand the importance of a good reputation and how to build a brand identity
Learn how to interact with the media appropriately
Be able to analyze social networks
Learn the specifics of working with influencers
Learn how to organize PR events
Receive recommendations for PR during the crisis based on anti-crisis cases
Learn the essential functions of PR
Examine the working methods of a PR manager
Understand how external and internal PR works
Learn how to maintain the effectiveness of PR in the face of uncertainty
Understand the importance of a good reputation and how to build a brand identity
Learn how to interact with the media appropriately
Be able to analyze social networks
Learn the specifics of working with influencers
Our learning concept combines best tools
We have our own methodology based on the Fast Education — Fast Results principle. You can use it to learn how to quickly and effectively study and grow.
Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.
Study text versions of lessons, guides, checklists, work books and templates on the course topic.
Check how much you remember from the lesson.
Use the glossary below the video to make sense of the key terms of the lesson.
Put new knowledge into practice.
Solve practical cases related to the topic of the lesson.
Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.
Study text versions of lessons, guides, checklists, work books and templates on the course topic.
Check how much you remember from the lesson.
Use the glossary below the video to make sense of the key terms of the lesson.
Put new knowledge into practice.
Solve practical cases related to the topic of the lesson.
Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.
Study text versions of lessons, guides, checklists, work books and templates on the course topic.
Check how much you remember from the lesson.
Use the glossary below the video to make sense of the key terms of the lesson.
Put new knowledge into practice.
Solve practical cases related to the topic of the lesson.
Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.
Study text versions of lessons, guides, checklists, work books and templates on the course topic.
Check how much you remember from the lesson.
Use the glossary below the video to make sense of the key terms of the lesson.
Put new knowledge into practice.
Solve practical cases related to the topic of the lesson.
Course details
Public relations is essential whether you work in business, media, politics, or non-profit. Although PR is not a new tool, its mechanics always evolve, and its influence is expanding. The increasing importance of PR is because business is increasingly dependent on society, its actions, perceptions, and preferences. Therefore, the profession of a PR manager is one of the most promising in the labor market. If you are interested in this field and want to try yourself in a new role, our course is what you need! You'll learn the responsibilities and functions of a PR manager and what this profession entails. You will learn who PR works for, the stakeholders, and how internal and external PR works. It will help you understand how PR managers can maintain a company's good reputation. You'll also get recommendations for building a brand identity.
During the course, you will understand how to appropriately interact with the media, build social network communication, and work with influencers. You will learn the specifics of conducting PR events. You will find the answer: " How do you work as a PR specialist in crisis conditions?" The course has a bonus lesson in which you will consider anti-crisis cases of different companies.
During the training, you will receive practical PR tools that you can immediately apply at your current job or quickly start in a new field!
Course plan
Lectures, tests and other useful materials are stored in your account.
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