Stories were originally created so that users could share the brightest moments of their lives with their followers. Now their tasks don’t stop there. They have become a full-fledged and effective promotion tool, without which it is impossible to imagine successful communication with the target audience.
Today, people actively use the Stories format when coming up with creative content. Every year it becomes more and more popular among ordinary users, influencers and business accounts. According to Sprout Social, half a billion Instagram users posted Stories on a daily basis in 2021.
In this course, you will learn how a business can use the Stories format to boost audience engagement, sales on social media, and media brand awareness. You will find out what Stories are, what creative content means, and what the tools for its creation and promotion are. We will provide you with examples from Instagram, but remember that the mechanisms of creation and promotion in different social networks are very similar. Therefore, the knowledge gained during the course can be considered universal. The course materials will help you scale your business and reach new heights!
