Behavioral Economics: A Guide to Customer Understanding and Attraction

We harness workings of human cognition and persuasion to propel business growth

5.0
(2 reviews)
Preview

What you will get:

Acquire the ability to uncover your client’s subconscious thoughts, even when they are unaware of them or trying to conceal them.
Explore neuromarketing, cognitive processes and influencing customers.
Discover how behavioral economics can be a powerful tool for driving business development.
Learn strategies to increase customer loyalty to your brand, ultimately improving profitability.
Analyze successful case studies from various brands and gain the expertise to develop your own winning strategies.

About this course

Are you eager to gain a deeper understanding of your customers and wield the power to influence them effectively? Look no further than our online course! Here, you’ll grasp the fundamentals of behavioral economics, uncovering the processes that guide buyer decisions and as well as the factors that shape them. Throughout this course, you’ll equip yourself with a neuromarketing toolkit designed to sway emotions, capture attention and intensify customer sentiments. We’ll teach you how to not only attract fresh clients but also nurture existing relationships, fortify brand loyalty and increase your bottom line. As you progress through our classes, you’ll explore a treasure trove of real-world success stories showcasing the potent impact of neuromarketing across various brands. These case studies will serve as inspiration for crafting your own strategy or adopting proven tactics. By the course’s end, you’ll acquire a comprehensive understanding of consumer emotional responses and decision-making motivations — knowledge that can be applied to your personal and professional life. You’ll gain the ability to adjust your sales approach, steering it toward higher levels of efficacy, all while skillfully managing people’s behaviors in alignment with your objectives. Unveil the inner workings of behavioral economics, and unlock the secrets to crafting more captivating advertisements, refining product quality, and ultimately, securing a lot of satisfied and loyal customers.

Course structure

Lesson 1. Economics and Behavior

21:18 min
1 quiz
1 case
chevron icon

Lesson 2. The Main Principles of Neuromarketing

9:36 min
1 quiz
1 case
chevron icon

Lesson 3. Understanding Customer Behavior

11:25 min
1 quiz
1 case
chevron icon

Lesson 4. Deciphering the Psychology of Purchase Decisions

11:18 min
1 quiz
1 case
chevron icon

Lesson 5. Emotional Marketing Unleashed

11:22 min
1 quiz
1 case
chevron icon

Lesson 6. Framing in Marketing

11:02 min
1 quiz
1 case
chevron icon

Lesson 7. Building Strong Brands

9:46 min
1 quiz
1 case
chevron icon

Lesson 8. Neuromarketing: Shaping Behavior through Design

10:46 min
1 quiz
1 case
chevron icon

Certificate

Upon successful completion of the course, you will receive a certificate in your email. It will confirm the knowledge and skills you will have acquired.

Certificate

Reviews

Astrid Maria Santos Anaya

5.0

Матвей Кукшев

5.0

Recommendations