Blog promotion on Instagram

How to promote your brand and raise it to a new level using Instagram

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Preview

What you will get:

Learn all the design secrets to create a perfect Instagram profile.
Identify your target audience on Instagram and figure out how to turn them into customers
Learn what kind of content "flies" on Instagram, what is better to include in the posting schedule, what to write posts about.
Learn to create and promote Instagram Reels.
Learn to promote an account from 0 to 10,000 followers

Experts

Mila Semeshkina
Mila Semeshkina
Founder and CEO of Lectera
Expert in fast and effective learning, author of the Fast Education methodology, and creator of various educational programmes.

About this course

Instagram is one of the most popular social media in the world. It is not only an application for sharing photos and socializing, but also an important advertising platform where both top global brands and local companies present their products and services

Want to promote your brand on Instagram, but don't know where to start?

This course will give you detailed tips on how to do it!

You'll learn how to make the most of Instagram. During the course, you'll set up your account, identify your target audience, and learn the types of popular content. You'll understand how to promote your account with maximum effectiveness using the best ways to engage your audience. Learn how to create Instagram Reels and promote with them. Change the way you think about advertising as you master targeting and start using it. Consider ways to increase subscriber engagement. In conclusion, you’ll learn how to monetize your Instagram blog and take the first step towards your dream. In the end, you'll 

* Note to RF users: by decision of the competent government authority, the resources of the Meta-run social media Facebook, Instagram are deemed extremist, and access to them is restricted. In this regard, the access of RF users to the course parts containing links to these social media or content posted on them may be restricted or hindered

Course structure

Lesson 1. Account set up

19:55 min
1 quiz
1 case
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The first lesson of the course is devoted to profile design. After all, this is where promotion starts. As a rule, the best profiles have several features in common: a catchy name, a recognizable photo, a constant stream of Stories and photos, an informative bio, and the link to a relevant landing page or company. But that's not all there is to it. In this lesson, you'll learn how to create a perfect Instagram profile.

We'll also explore the types of Instagram accounts and see how a personal account differs from a business profile.

Lesson 2. Target Audience

11:03 min
1 quiz
1 case
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You have a completed profile now, which means you're ready for the next step! In this lesson, you'll go over a step-by-step process that will help you identify your Instagram target audience and turn them into customers.
In the supplementary materials, you'll find an Instagram mockup, a template to identify your target audience, and an Instagram content creator checklist.

In the supplementary materials, you'll find an Instagram mockup, a template to identify your target audience, and an Instagram content creator checklist.

Lesson 3. Content and Posting Schedule

9:13 min
1 quiz
1 case
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In the previous lesson, you mastered how to identify and engage your target audience. You can be proud of yourself, for you already have a fully optimized business account ready to grow your brand! You can now start to post content. Admittedly, you'll need to figure out what kind of content is popular on Instagram. That's what this lesson is about. You'll also find out what to include in your posting schedule, what kind of content to choose, and what to write about in principle.

Our supplementary materials feature posts templates, an Instagram tracker, a content plan template, and an ideas list for creating various content.

Lesson 4. Instagram Reels

9:08 min
1 quiz
1 case
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Instagram Reels are a goldmine that will help you increase your followers count. Short and entertaining videos are a very special way to attract attention. With Reels, you can dramatically increase the number of interactions with your brand's account. But how can you use this tool to reach more people, get new subscribers, or spread the word about your products and services? This lesson gives answers to these questions.

You'll also master how to create a pending Reel post.

Lesson 5. How to gain subscribers from 0 to 10, 000 on Instagram

9:02 min
1 quiz
1 case
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In practice, the most difficult thing in Instagram promotion is to gain the first 10,000 followers. As a rule, people are reluctant to subscribe to little-known profiles. But remember that nothing is impossible for you. In this lesson, you'll learn ways to help promote your profile from scratch.

The supplementary materials offer an insight into what mutual PR is about and how to run it. 

Lesson 6. Targeting

6:58 min
1 quiz
1 case
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Once you master targeting on Instagram, you’ll treat advertising in a different way. This is a great cost-effective way to build brand awareness; the platform will allow you to pinpoint exactly where and how you want to reach your audience. This lesson offers everything you need to know to effectively use targeting for promotion.

We'll also explore the types of advertising on Instagram.

Lesson 7. How to increase Instagram engagement

5:30 min
1 quiz
1 case
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So, you've set up your profile, found an audience, and engaged them. This is where the fun part starts. Without engagement techniques, unsubscribes will soon follow, and all your efforts will be wasted. That’s why in this lesson, we'll look at proven ways to increase your Instagram engagement.

In the supplementary materials, you'll find tips on how to boost subscriber engagement, increase your posts reach and promote them to recommended ones

Lesson 8. Monetization – 6 ways to make money on Instagram

9:41 min
1 quiz
1 case
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You can now design your profile, identify your target audience, create quality content and Reels, attract new subscribers, including through targeting and engage your audience. The most important thing left is to monetize all your efforts. In this lesson, you'll master the easiest and most effective ways to monetize your Instagram.

You’ll also learn what dropshipping is. You'll master how to calculate your follower engagement rate and promote affiliate products.

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