Communicating Effectively with the Media: Creating Compelling Newsbreaks

Interacting with Journalists Properly and Capturing the Attention of Top Media Outlets

(1 review)

What you will get:

Master the skill of pitching
Discover how to maintain an impeccable reputation
Create your unique approach to improving your public image
Learn to effectively work on materials
Understand how to handle objections and interact with editorial teams correctly

About this course

Do you often interact with journalists, or is it something you’re about to do?

Want to know how to build relationships with the media the right way?

Our online course is here to help you!

Throughout the course, you will learn how to properly communicate with high-quality business media. You will discover how to prepare for communication with journalists, structure it and pitch your stories to them effectively.

We will go through several cases of how to compose pitches correctly or incorrectly, how to efficiently work on materials, handle objections and interact effectively with editorial teams. You’ll understand how to interpret already published texts and ensure that the work done by you and your spokesperson satisfies everyone. The knowledge and skills acquired in this course will help you to make sure all your newsbreaks genuinely interest the media.

Course structure

Lesson 1. Making Your Voice Heard

20:02 min
1 quiz
1 case
The first lesson of the course focuses on how to properly prepare for pitching your news to journalists. You’ll learn how to formulate your message correctly to make sure journalists hear you.

In the extra materials, you’ll find a checklist for preparing to approach the media.

Lesson 2. Reputation

7:09 min
1 quiz
1 case
In the second lesson, you’ll learn how not to tarnish your reputation. This applies to the reputation of the company, PR professionals, and company founders, which is crucial.

Additionally, you’ll be able to create your own strategy for strengthening your image.

Lesson 3. What to Tell Business Media

6:24 min
1 quiz
1 case
From this lesson, you’ll learn what is important and necessary to tell business media when you approach them with a business pitch.

In the extra materials, there’s a checklist for preparing material for the media.

Lesson 4. Pitching Your Stories to Journalists

4:14 min
1 quiz
In the fourth lesson, you’ll understand how to pitch your news or stories to journalists correctly. You’ll examine several cases with positive and negative examples.

Additionally, you’ll learn how to compose a well-crafted pitching message.

Lesson 5. Making Material Work Efficiently

6:03 min
1 quiz
1 case
In this lesson, you’ll learn how to effectively communicate with the editorial team while working on the material.

Lesson 6. Coordinating Articles and Holding Everyone’s Nerves

7:05 min
1 quiz
1 case
In this lesson, you’ll learn how to coordinate the article with journalists without conflicts. You’ll also understand how to communicate with the editorial team properly in case of a conflict and how to avoid such conflicts.

Lesson 7. Take It Down Immediately!

4:36 min
1 quiz
1 case
In the final seventh lesson, you’ll learn how to interpret already published texts correctly. In the extra materials, you’ll find a workflow diagram for dealing with the media.


Upon successful completion of the course, you will receive a certificate in your email. It will confirm the knowledge and skills you will have acquired.



Чахоян Алина Самвеловна


Спасибо за структурированный и полезный мини-курс!