The most common reason for the failure of business ventures is the mismatch of the product with what the market needs. The product can be perfect from the technical side, it can have an excellent design and strong marketing. However, success is not guaranteed without a thorough study of consumer spirits. Customer development, which you will study in detail in this course, will help you learn how to feel the market's pulse. Based on a customer-oriented approach, this technique allows the entrepreneur to stay informed about the consumers' needs and create a truly useful and sought-after product. This course is all about studying the CustDev approach in detail at all stages of a new product launch. Thanks to it, you will master CustDev-techniques and learn to read your customers like a book. And knowing your target audience in business is the ability to be at the right time in the right place.