Confident Email Marketing. Client Segmentation and Reactivation

Recommendations for work with an out-of-date client base, audience segmentation process, building a client avatar

(2 reviews)

What you will get:

You will learn to build a subscriber base
You will get your potential client interested
You will learn how to improve your newsletter
You will build trust with your customer
You will revive an outdated customer base

About this course

If you want to learn the features of email marketing and grow your business, we will be happy to walk this path together with you!

You already know that through email marketing you can connect with your audience to promote your brand and increase your sales. In this course, you will work closely on your user base and learn how to create one, as well as how to get your potential customers interested. We will tell you about special forms of data collection and customer avatar. You will understand how to work with an outdated subscriber base and learn everything about segmentation. You will explore the concept of a sales funnel and discover the formula for perfect email content.

The knowledge from this course will help turn your subscribers into regular customers and build trust with them for years to come.
Skills you will get:
  • Audience analysis
  • Targeting
  • Website building
  • Email marketing
  • Content marketing
  • Building a sales funnel

Course structure

Lesson 1. Creating a subscriber base

16:49 min
1 quiz
1 case
In the first lesson, you will learn how to create an address database that will require you to interest a potential client. We will tell you how to do this and which sources are better not to use.

Lesson 2. Choosing a form for collecting the base

11:22 min
1 quiz
1 case
In this lesson, you will learn about data collection forms, what are end-to-end analytics and pop-up forms.

You will learn how to use a landing page and much more to sign up.

Lesson 3. Old base: reactivation of subscribers

6:12 min
1 quiz
1 case
This lesson is about welcome emails. You will learn how to build trust and engage users in your newsletter.

In the supplementary resources, you will find 11 free email marketing services as well as a template for a series of welcome letters.

Lesson 4. Mailing list personalization

5:01 min
1 quiz
1 case
In this lesson, you will learn all about segmentation and personalization. We will tell you about user data and its storage. You will learn about "behavioral writing".

Lesson 5. Creating a customer avatar

8:43 min
1 quiz
1 case
In this lesson, you will explore in detail the audience for personalization. You will learn what components a customer avatar should have and how to create one. You will receive effective recommendations for improving your mailing list.

Lesson 6. Segmentation to increase conversion

13:42 min
1 quiz
1 case
In this lesson, you will learn more about the subject of segmentation. You will learn how to divide subscribers according to the sales funnel, what other segments you should study besides those that you already know.

Lesson 7. Sales funnel in email marketing

12:11 min
1 quiz
1 case
This lesson is dedicated to the sales funnel. You will learn how they build a sales funnel in email marketing, how to divide it into micro-funnels, and what “nurturing” leads means.

Lesson 8. Writing content for mailings

15:08 min
1 quiz
1 case
In the final lesson, we will talk about the content of emails. You will learn what you should include in your emails and on what topics.


Upon successful completion of the course, you will receive a certificate in your email. It will confirm the knowledge and skills you will have acquired.





Александр Горбунов


супер, все доступно и понятно. рекомендую