A Start in Email Marketing. The Role of Newsletters in Promotion

Tips on how to create a convincing email letter, mailout design recommendations, email strategy secrets

5.0
(2 reviews)
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What you will get:

You will learn to write a compelling letter for a customer
You will create your letter template
You will create email series of letters
You will create the structure of your marketing letter
You will determine the goals of your newsletter

About this course

Email marketing is the most effective email-marketing tool on the internet. It exists for a long time, but it still does not lose its relevance. If you want to learn effective methods of attracting new customers and promote with confidence your product or service, then our online course will help you.

You will learn how email marketing can affect sales growth and the quality of your business. We will tell you how to create a subscriber base yourself, prepare high-quality mailing letters and make them personalized. You will create your own email marketing strategy. You will also find out which lead magnets will increase your customer base, and what a perfect subject of the letter should be. Besides, you will learn about the central competencies of the email marketing profession and learn in detail the recommendations for development in this area. We will study common mistakes that even experienced marketers make and that you can avoid them in the future.

The knowledge gained in this course will help you create a quality product that wil be successful for sure!
Skills you will get:
  • Audience analysis
  • Customer experience management
  • Goal-setting
  • Email marketing

Course structure

Lesson 1. Email Marketing in Business

22:38 min
4 additional material
1 quiz
1 case
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Lesson 2. Email-series

12:10 min
1 additional material
1 quiz
1 case
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Lesson 3. Characteristics of email campaigns

11:41 min
1 additional material
1 quiz
1 case
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Lesson 4. Collecting the subscription base

10:24 min
1 additional material
1 quiz
1 case
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Lesson 5. Mailing strategies

9:30 min
1 additional material
1 quiz
1 case
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Lesson 6. Mailing goals

12:02 min
1 additional material
1 quiz
1 case
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Lesson 7. Points of growth

8:37 min
1 additional material
1 quiz
1 case
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Lesson 8. 8 mistakes of an email marketer

13:34 min
1 additional material
1 quiz
1 case
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Certificate

Upon successful completion of the course, you will receive a certificate in your email. It will confirm the knowledge and skills you will have acquired.

Certificate

Reviews

Genry

5.0

Анна Ланцова

5.0

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