A Start in Email Marketing. The Role of Newsletters in Promotion

Tips on how to create a convincing email letter, mailout design recommendations, email strategy secrets

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What you will get:
You will learn to write a compelling letter for a customer
You will create your letter template
You will create email series of letters
You will create the structure of your marketing letter
You will determine the goals of your newsletter
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About this course
Email marketing is the most effective email-marketing tool on the internet. It exists for a long time, but it still does not lose its relevance. If you want to learn effective methods of attracting new customers and promote with confidence your product or service, then our online course will help you.

You will learn how email marketing can affect sales growth and the quality of your business. We will tell you how to create a subscriber base yourself, prepare high-quality mailing letters and make them personalized. You will create your own email marketing strategy. You will also find out which lead magnets will increase your customer base, and what a perfect subject of the letter should be. Besides, you will learn about the central competencies of the email marketing profession and learn in detail the recommendations for development in this area. We will study common mistakes that even experienced marketers make and that you can avoid them in the future.

The knowledge gained in this course will help you create a quality product that wil be successful for sure!
Skills you will get:
  • Goal-setting
  • Audience analysis
  • Customer experience management
  • Email marketing
Course structure

Lesson 1. Email Marketing in Business

The first lesson is about email marketing. You will understand its purpose and functions, as well as its types and advantages in work.

\In the supplementary materials, there are 10 tips for writing a convincing email and digital checklist for retail, as well as tips for B2B marketers.

Lesson 2. Email-series

This lesson will tell you about email series, how to create one, and avoid spam at the same time.

In the supplementary materials, we prepared an email planner for you.

Lesson 3. Characteristics of email campaigns

You will study the anatomy of an email newsletter and how to properly structure your marketing email.

In the supplementary materials, you will have a checklist for email design.

Lesson 4. Collecting the subscription base

In this lesson, you will learn what a persona description is and why you need it. You will get the answer to the question “How to collect a database of email addresses of your future customers?

From the supplementary materials, you will learn how to create your marketing persona.

Lesson 5. Mailing strategies

This lesson will focus on email marketing strategies. You will find out their types and how to create them.

In the supplementary materials, you will find a list of lead magnets that can help you grow your customer base.

Lesson 6. Mailing goals

You will learn about the right marketing tasks and how to create a template for your newsletter.

In the supplementary materials, there are 19 tips for creating a subject line that will definitely grab the attention of your customers.

Lesson 7. Points of growth

In this lesson, you will learn about the growth points of an email marketer. We will tell you about the main tasks and skills of this profession, as well as provide you with recommendations for quick results in this area.

In the supplementary materials, you can study the checklist for sending emails.

Lesson 8. 8 mistakes of an email marketer

The final lesson focuses on the most common mistakes that email marketers make. You will learn how to fix them.

In the supplementary materials, you will get a checklist for email design.
Анна Ланцова