Public relations is essential whether you work in business, media, politics, or non-profit. Although PR is not a new tool, its mechanics always evolve, and its influence is expanding. The increasing importance of PR is because business is increasingly dependent on society, its actions, perceptions, and preferences. Therefore, the profession of a PR manager is one of the most promising in the labor market. If you are interested in this field and want to try yourself in a new role, our course is what you need! You'll learn the responsibilities and functions of a PR manager and what this profession entails. You will learn who PR works for, the stakeholders, and how internal and external PR works. It will help you understand how PR managers can maintain a company's good reputation. You'll also get recommendations for building a brand identity.
During the course, you will understand how to appropriately interact with the media, build social network communication, and work with influencers. You will learn the specifics of conducting PR events. You will find the answer: " How do you work as a PR specialist in crisis conditions?" The course has a bonus lesson in which you will consider anti-crisis cases of different companies.
During the training, you will receive practical PR tools that you can immediately apply at your current job or quickly start in a new field!