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Digital Marketing

How to Create an Online Course

Creating online courses based on personal expertise

5.0
(3 reviews)
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What you will get:

Learn how to define course objectives
Get tips on how to properly collect materials for your lessons
Find out how to choose a platform and what tools to conduct classes with
Discover how to script an online course
Learn how to teach students to apply the acquired knowledge, and what tools will help you with this

About this course

Online education is growing in popularity. During the pandemic, Google searches for online courses increased by more than 100% globally. By 2025, the e-learning market is projected to be worth $404 billion. This industry is growing rapidly and is one of the most promising at the moment. If you want to tap into this market and start selling your courses, we will walk you through the process.

During the training, you will learn to define the future course's objectives and audience. You will find out how to formulate the objectives and topics of the course, as well as determine its format and choose the right platform. You will understand that the design also plays an important role and learn how to make it perfect. We will teach you how to make a quality video and course advertisement, as well as how to evaluate the results when the course has already passed. The acquired knowledge and skills will help you become successful in the educational services market!

Course structure

Lesson 1. Choosing the purpose and topic of the lesson

8:07 min
3 additional material
1 quiz
1 case
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Before you create courses, you need to prepare. In this lesson, you will learn how to define objectives, properly analyse your target audience (TA), and formulate training purposes. You will also consider the types of online courses and be able to determine which one suits you best. And, of course, you will receive recommendations on how to properly collect course materials. Finally, we will discuss an example to help you understand what not to do when creating an online course.

In the additional materials, you will find out what skills and knowledge you need to create a course. Furthermore, you will receive a template to help you get ready to create your course.

Lesson 2. Determining the format and platform

8:00 min
4 additional material
1 quiz
1 case
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So, you have studied your target audience, identified the learning results, thought about how to achieve them, and chose the approach that you will use in training. It's time to choose an online course format that will solve learning problems and bring course participants excellent results. In this lesson, you will learn how to properly define the course format and choose the platform that's right for you. You will find out what formats there are, how to choose a platform, and what tools you can use to conduct classes.

Additionally, you will receive a template to help you categorise your course ideas, as well as get a template to plan and format your course.

Lesson 3. Writing a script

6:18 min
3 additional material
1 quiz
1 case
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When creating a course, it is crucial to think over its scenario. In fact, this will be your terms of reference, which will describe all the details. If you don't do the script properly, you run the risk of running into a lot of problems. You will most likely have to redo the course several times. The script, however, will help you build the logic of the course and fully explore the chosen topic. In this lesson, you will learn how to correctly write a script and avoid mistakes.

In the additional materials, you will find examples of how to plan a lesson and script a course.

Lesson 4. Creating an educational environment

7:17 min
2 additional material
1 quiz
1 case
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The educational environment is a set of conditions that ensure the student achieves results. It also includes an LMS or other educational platform, lesson format, tasks, the way they are checked and feedback. Different tasks focus on different learning outcomes. First, you need to understand what result students should achieve. Then, based on these results, develop practical tasks. Remember that people cannot learn from theory alone. Your main task is to teach them to apply the acquired knowledge.

In this lesson, you will explore several interactive activities that will make your course more interesting and effective.

Additionally, you will study sample exercises for lessons.

Lesson 5. Working on the layout

6:17 min
2 additional material
1 quiz
1 case
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The layout plays an important role in creating online courses. You don't have to contact a designer to create a course. You can figure everything out on your own, and this lesson will help you with this. You will learn about the main components of a high-quality online course design and see how to use them so that your material is studied from the first to the last slide.

Additionally, you will discover how to use the psychology of colour to develop an effective e-learning course.

Lesson 6. Shooting a video

7:22 min
2 additional material
1 quiz
1 case
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To make a high-quality course, you need to work on creating a video for it. You need to provide students with quality picture and sound. First, I advise you to choose good equipment. In this lesson, we will discuss what parameters to focus on.

In the additional materials, you will learn about the pros and cons of the various formats used for training videos.

Lesson 7. Advertising and promotion

11:44 min
3 additional material
1 quiz
1 case
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In order for your courses to be in demand, you need to promote them. If you do not invest in this, you risk losing your target audience. People will prefer your competitors over you, so you need to convince potential students that your company is the best in the online education market. How do you do it? Well, in this lesson, you will receive some tips to help you succeed in marketing educational products.

Additionally, you will get an example of an online course promotion plan. Furthermore, we will tell you what paid course formats exist.

Lesson 8. Evaluating the results

7:13 min
3 additional material
1 quiz
1 case
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In this lesson, you will find out how to evaluate the results of the course and identify its weaknesses. You will also consider the mistakes newbies make when scripting their first online courses.

Additionally, you will be able to study the Kirkpatrick model, a four-level model for evaluating the effectiveness of training. Use it to understand what changes you need to introduce into your course. You will also receive a template for useful resources that you will come across when designing your course and that you may need in your work.

Certificate

Upon successful completion of the course, you will receive a certificate in your email. It will confirm the knowledge and skills you will have acquired.

Certificate

Reviews

tancor2301

5.0

Lectera Ru

5.0

Светлана Захарова

5.0

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