Creating a strategy for introducing a product to the market is challenging and crucial task. The fact is that the market keeps changing, and the rules, that worked yesterday, could be irrelevant today. This is precisely why the work before launching a product is crucial. In essence, you must define the product development strategy correctly, as well as properly position and introduce it to the market.
This course will provide answers to all questions that a beginner businessman may have when introducing their product to the market, such as: how to analyze competitors, how to turn their strengths to your advantage, how to create a Go-to-market strategy and write an agile roadmap. You will get a step-by-step market analysis algorithm and learn to identify and segment your audience. After completing this course, you will be able to clearly assess the risks and adjust your strategy using this knowledge.
You will become an expert in building both a long-term and short-term strategy. We will tell you what vision is and how it helps to distance yourself from the competition and streamline your work process. In addition, you will learn from the course how to have the most productive meetings with your product team - we created a detailed instruction for holding meetings.
At the end of the course, there will be many stories about startups, some successful and some not so much. Others' mistakes will help you not to repeat their failures, while you can apply the experience of successful cases in your project.