How to Monetize Your Instagram Blog

Exploring the Basics of Selling and Learning to Showcase a Product Through a Blog

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What you will get:

You will learn about the advantages that Instagram offers for sales.
You will understand to whom you can sell your products and services.
You will receive detailed instructions on how to monetize your blog.
You will learn how to identify your target audience.
You will be able to attract new targeted subscribers to your blog.

About this course

Instagram has long ceased to be a platform only for friends. Today, it is one of the most developed social networks, offering excellent opportunities for earning. According to Meta, Instagram has more than 2 billion active users monthly. Large brands actively use the social network to promote goods and services. However, the beauty of Instagram is that promotion and monetization are accessible to large and well-known brands and small business accounts.

Are you already familiar with Instagram's basic capabilities? Do you want to learn how to use them to monetize your blog? Then you will definitely benefit from the knowledge in our new online course! During the training, you will explore a step-by-step algorithm for monetizing your blog and launching sales through Instagram.

Course structure

Lesson 1. First Steps in Blogging

17:47 min
1 quiz
1 case
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In this lesson, you will learn about Instagram's advantages for sales. You will also consider the most common fears of beginning bloggers and entrepreneurs and receive recommendations on how to cope with them. Finally, you will receive a detailed list of actions for monetizing your blog.

The supplementary materials include instructions on switching to an Instagram business account and an examination of the four main mistakes in running an Instagram blog at the initial stage.

Lesson 2. Blog and Target Audience

9:39 min
1 quiz
1 case
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The audience is the most important and valuable part of your blog. Beginning bloggers often think that their audience is anyone interested in the product. But that's not entirely true. In this lesson, you will learn how to define your target audience and why segmentation is necessary.

Additionally, you will receive recommendations for creating a customer avatar and a list of questions using the 5W technique.

Lesson 3. How to Stand Out Among Competitors

9:19 min
1 quiz
1 case
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You already know about the most common fears of beginning bloggers. Another concern to pay attention to is the presence of high competition. In this lesson, you will learn how to stand out among similar specialists and what business model will be most effective for monetizing your blog.

Additionally, you will study 7 ways to highlight a unique selling proposition.

Lesson 4. Product Line

7:24 min
1 quiz
1 case
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You already know that monetization can be increased by switching between business models or combining them. But this is not suitable for everyone. Sales can be increased with a product line. In this lesson, you will learn more about it.

Additionally, you will study types of customer surveys to use them in your blog.

Lesson 5. Branding and Expertise

10:25 min
1 quiz
1 case
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Working on any brand, whether it's a personal brand or a company brand, starts with defining its positioning in the blog. This will help convey your values to potential clients, increase subscriber loyalty, and gather an audience that shares your views. Positioning makes your brand understandable to the audience. This lesson will discuss branding and what is important to convey through the blog.

Additionally, you will learn how to create a tone of voice memo and receive a table for unpacking expertise.

Lesson 6. Advertising and Promotion

12:38 min
1 quiz
1 case
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Advertising can take product sales to a new level. For any business, it can be a push for development and brand recognition. It helps you stand out among competitors and show your product in the best light. Who among us has not purchased just by seeing an attractive advertisement? In this lesson, you will learn more about advertising on Instagram.

Additionally, you will study the most popular target goals that may be needed for promotion on Instagram.

Lesson 7. Where to Start Sales

10:08 min
1 quiz
1 case
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To showcase a product or yourself as an expert, a blog is the best. Entering the page, the target subscriber sees your main product and wants to try and experience it. But no one wants to blindly buy the main, big version, whether a video editing course or a massage course, as there is no guarantee that the customer will like the service or product. Here, you will find product introduction options that will help attract a customer and increase your profits. This lesson will discuss the importance of tripwires and lead magnets.

In the supplementary materials, you will find a list of the most widely used triggers in blogging.

Lesson 8. Main Metrics for Analyzing Blog Effectiveness

7:36 min
1 quiz
1 case
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When you decide to monetize your blog, it becomes a place where you attract clients and a business. A successful business is impossible without analytics. Many metrics on Instagram help us understand your campaign's effectiveness and page strategy. You'll learn about them in this lesson.

In addition, you'll learn the basic metrics for analytics available in the "Insights" section of Instagram settings.

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