Increase Sales. Through Online and Offline Marketing

Special characteristics of online and offline business, digital transformation, involvement, advertising techniques

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What you will get:
What platforms you can use for omnichannel sales
Ready-made tools for closing omnichannel sales
6 myths about online commerce that will give you a better understanding of online business
How to register an online store and choose the right niche
How to build an effective digital strategy for your business
About this course
With the arrival of the Internet, every new entrepreneur faces the online vs offline sales dilemma. After all, they both have their pros and cons. But why choose if you could combine both approaches, multiplying your audience reach? We will teach you omnichannel, how to create a workable marketing plan, and turn a dissatisfied client into the most loyal partner.

You will learn how to choose the right niche and how to create from scratch successful online and offline platforms. You will turn disparate distribution channels into a well-adjusted system that will bring you the most income. As a result, you will become effective in the network and real life.
Course structure

Lesson 1. The difference between offline and online sales

In this lesson, we will find out what omnichannel is and learn how to use a multi-channel approach in marketing. You will also learn about the specifics of online and offline sales, and in supplementary materials, you will find a visual table with the features of these types of trade.

Lesson 2. Transfer of business from offline to online

During the lesson, we will learn how to transfer offline business to online and learn how to choose a reliable supplier of products. We will also tell you what myths have acquired e-commerce in recent years, and figure out what you need to sell goods on the network.

In the supplementary materials, you will be able to explore the list of tasks for a successful online business.

Lesson 3. How to open your online store

In this lesson, we will step by step analyze how to open an online store from scratch. You will learn how to choose a suitable niche, register an online store and learn how to accept payments on the site. At the end of the lesson, we will tell you how to send the goods to the buyer.

In supplementary materials, to the lesson, you will learn about the most popular niches for opening an online store. You will also learn by what criteria a potential supplier should be evaluated.

Lesson 4. Digital Business Transformation

In this lesson, we will show how digital business transformation occurs and teach how to implement it. We will discuss modern digital trends, talk about digital strategy and learn what is needed to improve it.

In the supplementary materials, you will be able to learn 10 keys to success in digital transformation and the features of this process.

Lesson 5. How to open an offline store

We will talk in detail about what it takes to open your offline store from scratch. You will find step-by-step instructions on all stages of the business and a lot of useful tips for its development.

In supplementary materials, you will find questions for choosing the location of the offline store. You will also learn what documents are required to open it, and what should be checked before renting a room.

Lesson 6. How to work with online and offline clients

Sales is always work with customers, and the income of the enterprise directly depends on the success of your interaction with them. In this lesson, we will tell you how to properly serve customers when trading online and offline. We will also touch on such a topic as the customer's path, and talk about other nuances of sales.

In the supplementary materials, you'll explore metrics for collecting customer data and 6 differences between online and offline stores.

Lesson 7. How to work with objections of offline and online customers

Dealing with customer objections is an important component in sales. In this lesson, we will tell you how to persuade the buyer to your side, and even turn the return of the goods into a new purchase. The lesson touches upon the nuances of personal conversation and business correspondence with the client.

In the supplementary materials for the lesson, we have prepared for you a checklist for processing customer complaints.

Lesson 8. Online vs offline marketing

In the final lesson of the course, we will touch on such a topic as a marketing strategy. You will learn what it is and how to create it. We will also talk about the distribution of the budget for online and offline marketing.

In the supplementary materials, you'll get online and offline marketing tools, as well as a glider that will help you structure the information on your site.
Евгений Канин