Interacting With Customers on Social Media

Learning how to effectively interact with your customers in social networks

5.0
Preview

What you will get:

Discover how to conduct audience analysis to improve communication.
Find out how to create interesting and useful content.
Learn to plan smart.
Explore social networking strategies.
Analyse different social media communication styles to apply in your work.

About this course

What brand do you like to follow on social media? Is there a company whose posts you read with great interest and always stop to check out when scrolling through the feed? If something immediately comes to mind, then it's no accident. The social networks of this brand are the result of painstaking work on studying its audience and high-quality content. Understanding how to properly interact with your customers on social media will help you achieve the same success.

The knowledge provided in this course will help you do just that. You will learn how to attract customers with interesting and useful information, study critical mistakes in communicating with your followers and find out how to avoid them. You will be able to generate the rules of communication with your audience and learn the basics of content planning. You will also be able to choose the right social media communication style for your company, learn how to manage your social media reputation, and discover how to strategise your brand. We will teach you how to effectively deal with negative reviews and comments and give you recommendations on how to protect yourself from trolling in social networks.

In our course, you will study the trends in developing social networks and learn what will help the further development of your business in them, as well as discover how to build an engaged community in a social network. The acquired knowledge and skills will help you communicate effectively with customers on social media. Furthermore, you will be able to create a platform that will help you promote your brand and increase customer loyalty.

Course structure

Lesson 1. Present-day communication with customers

18:39 min
1 quiz
1 case
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Lesson 2. Content

7:21 min
1 quiz
1 case
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Lesson 3. Communication style in social networks

6:38 min
1 quiz
1 case
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Lesson 4. Online reputation

6:33 min
1 quiz
1 case
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Lesson 5. Dealing with negativity

8:35 min
1 quiz
1 case
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Lesson 6. Communication trends in social networks

8:27 min
1 quiz
1 case
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Lesson 7. Building a community

6:28 min
1 quiz
1 case
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