Efficient Cold Letters. Databases and Dealing With Objections

System of work with cold emails and how to earn on email marketing

5.0
(3 reviews)
Preview

What you will get:

Collection and segmentation of email newsletter customer bases
Email marketing strategies and choosing the right one for you
Finding contact information of key decision makers
Your first cold sales email
A review of email scripts

About this course

On average, email marketing brings in from 10 to 30% of sales in online stores. A study conducted by Campaign Monitor showed that every dollar invested in email marketing brings $44 profit.

In this course you will go through all the stages of creating an email strategy - from collecting a database to writing emails. Together we will deal with the technical part and and the content of newsletters, we will learn how to collect and segment databases, as well as analyze the results.

After completing the course, you will learn what are the strategies in email marketing and how to choose the best one for your goal. Learn to create databases - we will give you reliable tools for creating a mailing list database and teach you how to use them. Once you learn how to collect a database, we will introduce you to the segmentation tools.

The course pays much attention to how to contact the person who makes decisions in the company. In order for you to learn this, we will study various company structures and give you suitable algorithms and tools for each of them - from a search on the company's website and social networks to email aggregators and databases of mailing addresses. They will help you find any employee.

In the second part of the course, we will learn to write cold emails, analyzing different scripts and cases. You will be able to highlight the main elements of letters and create the first email for your company or product.
Skills you will get:
  • Audience analysis
  • Email marketing
  • Dealing with objections
  • Search engine marketing

Course structure

Lesson 1. What is the purpose of “cold” emails?

20:18 min
1 additional material
1 quiz
1 case
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Lesson 2. Configuring the system for sending "cold" emails

14:06 min
1 additional material
1 quiz
1 case
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Lesson 3. How to look for companies for a mailing list database?

11:27 min
1 additional material
1 quiz
1 case
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Lesson 4. How to find company’s most influential people from your list

7:22 min
1 additional material
1 quiz
1 case
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Lesson 5. How to find the contact email of the Decision Maker

8:07 min
1 additional material
1 quiz
1 case
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Lesson 6. How to write the first email for the mailing list and what mistakes can happen

13:02 min
1 additional material
1 quiz
1 case
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Lesson 7. “Cold” emails’ scripts

10:21 min
1 additional material
1 quiz
1 case
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Lesson 8. Dealing with objections

11:44 min
1 additional material
1 quiz
1 case
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Certificate

Upon successful completion of the course, you will receive a certificate in your email. It will confirm the knowledge and skills you will have acquired.

Certificate

Reviews

Genry

5.0

Ekaterina Chapurina

5.0

sbursaev

5.0

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