On average, email marketing brings in from 10 to 30% of sales in online stores. A study conducted by Campaign Monitor showed that every dollar invested in email marketing brings $44 profit.
In this course you will go through all the stages of creating an email strategy - from collecting a database to writing emails. Together we will deal with the technical part and and the content of newsletters, we will learn how to collect and segment databases, as well as analyze the results.
After completing the course, you will learn what are the strategies in email marketing and how to choose the best one for your goal. Learn to create databases - we will give you reliable tools for creating a mailing list database and teach you how to use them. Once you learn how to collect a database, we will introduce you to the segmentation tools.
The course pays much attention to how to contact the person who makes decisions in the company. In order for you to learn this, we will study various company structures and give you suitable algorithms and tools for each of them - from a search on the company's website and social networks to email aggregators and databases of mailing addresses. They will help you find any employee.
In the second part of the course, we will learn to write cold emails, analyzing different scripts and cases. You will be able to highlight the main elements of letters and create the first email for your company or product.