Newsletter Analytics. Audience Analysis and Conversion Boost

Tips for data analysis, recommendations for click through rate and conversion increase, A/B testing letter method

5.0
(1 review)
Preview

What you will get:

You will master techniques for increasing click-through rates and open rates for emails
You will learn to calculate important email marketing metrics
You will reveal the secrets of creating the best email headers
You will receive recommendations on how to improve your newsletter in 10 steps
You will learn how to lower your bounce rate

About this course

This entire course is dedicated to email marketing analytics. If you do not monitor the indicators of strategy, then your company will lose money, so analytics are essential for any type of marketing and it will help you see the results of your work so you will understand where to go next.

You will learn how to analyze data and which services are best for this. You will understand what indicators you should pay attention to first, and how to increase the click-through rate of links. In addition, we will show you how to handle bounce rates and calculate unsubscribe rates. You will learn how to set up monitoring in Google Analytics, understand how to use A / B testing to check the efficiency of systems and you will learn about behavioral segmentation.

You will gain the required knowledge for becoming an email marketing guru! You will be able to acquire new subscribers, promote your product and increase your income.
Skills you will get:
  • Feedback processing
  • Audience analysis
  • A/B testing
  • Email marketing
  • Collection of information

Course structure

Lesson 1. Analytics in email marketing

19:53 min
2 additional material
1 quiz
1 case
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Lesson 2. Open rate: how your emails are performing

7:58 min
1 additional material
1 quiz
1 case
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Lesson 3. Click Rate: link click-through rate

7:33 min
1 additional material
1 quiz
1 case
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Lesson 4. Bounce rate: bounce rate

9:46 min
1 additional material
1 quiz
1 case
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Lesson 5. Conversion to target action.

8:08 min
1 additional material
1 quiz
1 case
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Lesson 6. Analyzing audience behavior with Google Analytics

9:29 min
2 additional material
1 case
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Lesson 7. Behavioral segmentation of subscribers

7:53 min
2 additional material
1 quiz
1 case
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Lesson 8. A / B testing in email marketing

7:09 min
2 additional material
1 quiz
1 case
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Certificate

Upon successful completion of the course, you will receive a certificate in your email. It will confirm the knowledge and skills you will have acquired.

Certificate

Reviews

Ganry

5.0

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