This entire course is dedicated to email marketing analytics. If you do not monitor the indicators of strategy, then your company will lose money, so analytics are essential for any type of marketing and it will help you see the results of your work so you will understand where to go next.
You will learn how to analyze data and which services are best for this. You will understand what indicators you should pay attention to first, and how to increase the click-through rate of links. In addition, we will show you how to handle bounce rates and calculate unsubscribe rates. You will learn how to set up monitoring in Google Analytics, understand how to use A / B testing to check the efficiency of systems and you will learn about behavioral segmentation.
You will gain the required knowledge for becoming an email marketing guru! You will be able to acquire new subscribers, promote your product and increase your income.