Newsletter Analytics. Audience Analysis and Conversion Boost

Tips for data analysis, recommendations for click through rate and conversion increase, A/B testing letter method

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What you will get:
You will master techniques for increasing click-through rates and open rates for emails
You will learn to calculate important email marketing metrics
You will reveal the secrets of creating the best email headers
You will receive recommendations on how to improve your newsletter in 10 steps
You will learn how to lower your bounce rate
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About this course
This entire course is dedicated to email marketing analytics. If you do not monitor the indicators of strategy, then your company will lose money, so analytics are essential for any type of marketing and it will help you see the results of your work so you will understand where to go next.

You will learn how to analyze data and which services are best for this. You will understand what indicators you should pay attention to first, and how to increase the click-through rate of links. In addition, we will show you how to handle bounce rates and calculate unsubscribe rates. You will learn how to set up monitoring in Google Analytics, understand how to use A / B testing to check the efficiency of systems and you will learn about behavioral segmentation.

You will gain the required knowledge for becoming an email marketing guru! You will be able to acquire new subscribers, promote your product and increase your income.
Skills you will get:
  • A/B testing
  • Feedback processing
  • Collection of information
  • Audience analysis
  • Email marketing
Course structure

Lesson 1. Analytics in email marketing

In this lesson, you will learn how to analyze email data and which service is the best for email marketing.

In the supplementary materials, you will get tips on how to calculate 7 important email marketing metrics to improve your email open rates and click-through rates.

Lesson 2. Open rate: how your emails are performing

In this lesson, you will analyze the most important indicator - Open rate, that is, the performance of your letters. You will learn how to calculate this indicator and increase it, who are "sleeping subscribers", and how to "wake them up".

In the supplementary materials, you will find out how to write better email headers.

Lesson 3. Click Rate: link click-through rate

In this lesson, you will learn about the key metric - click-through rate, or Click rate. You will understand how to calculate it, and how hypothesis testing can help you with this.

In the supplementary materials, there are tips on how to improve your email campaign in 10 steps.

Lesson 4. Bounce rate: bounce rate

We will devote this lesson to another indicator of the effectiveness of mailing – bounces. You will learn how to reduce it, overcome the spam threshold, and calculate the unsubscribe rate.

In the supplementary materials, you will also learn how to reduce the bounce rate.

Lesson 5. Conversion to target action.

This lesson focuses on such metric as conversion to target action. You will learn to calculate target action and income per subscriber.

In the supplementary materials, we prepared instructions for you on how to create an ideal customer avatar.

Lesson 6. Analyzing audience behavior with Google Analytics

In this lesson, you will learn how to set up email monitoring in Google Analytics. You will learn how to create reports and set UTM tags.

In the supplementary materials, you will receive recommendations, which are important to remember when creating UTM tags and you will be able to measure the effectiveness of your promotional newsletter.

Lesson 7. Behavioral segmentation of subscribers

In this lesson, we will tell you everything about behavioral marketing and will be able to use the Google Analytics results most efficiently. You will learn how to segment subscribers by identified behavior and how you can use CRM to manage customer relationships.

The supplementary materials will help you learn more about behavioral email marketing and how the color of your newsletter affects subscriber behavior.

Lesson 8. A / B testing in email marketing

The final lesson will be focused on A / B testing. You will find out how to use it in order to check the efficiency of the systems.

The supplementary materials will provide you with 7 A / B testing myths in email marketing. We prepared 15 ideas for you to test in email newsletters.