Gaining Customer Trust. Online and Offline Sales

Identifying customer needs will help you find the right approach to a customer. We will study the common types of needs and rank them according to their importance. You will also learn the myths about needs that confuse and mislead salespeople.

In this lesson, we will take a closer look at how to identify customer needs. We will analyze the action plan and techniques that will help you effectively interact with customers in order to identify their needs. You will find out why the salesperson who knows how to anticipate customer needs is always first and how to become the same.

In the additional materials, you will find a list of questions to help identify customer needs, as well as other ways to recognize needs: A/B testing, customer journey mapping, etc.

We will study the types of customers in the sales: what they are, how to determine them, and how to work with them. We will talk about psychological types: analytical, driver, amiable, and expressive. Exploring the key features of each type will help you find a special approach. In addition to it, we will also discuss customers in online marketing and the approach to them. We will give a detailed description for each type to help you easily identify them.

In this lesson, you will learn about the psychology of the buyer and find out what motivates customers when they buy from you. Knowledge of psychology will help you understand the factors that influence customer behaviour. We will tell you why fear is the main tool of marketing manipulation, and how the needs of the client transform when they are interacting with the seller.

In this lesson, we will study buyers' motives: protection against anxiety, pursuit of profit, habit, need for communication, craving for authority. We will take a look at the stages of making a purchase decision: from recognizing your desires to making a purchase decision. You will learn how to use a lead magnet to boost sales. We will give you the criteria for creating the perfect lead magnet and share a couple of examples from different fields.In the additional materials, you will find an interesting infographic about types of consumer motives, stages of sale, and ideas for lead magnets.

You will learn to use sales triggers to get people to buy your product. After this lesson, you will shop differently because you will know how triggers work. We will take a closer look at all the popular types of sales triggers and study instructions on how to use them.

In the additional materials, you will find the 9 most powerful purchase triggers.

You will learn step by step how to build a trust-based relationship with the customer. To do this, we will take a closer look at the stages of relationship development and see when exactly trust is built. We will tell you six ways to establish trust in your customer relationships to help you boost sales, and give you tips for keeping customers and encouraging them to come again. Thanks to everything this lesson has to offer, you will create yourself a regular customer flow.

In the additional materials, you will find a checklist for building trust, as well as the rules for "tuning in" to the customer.

We will explore the role of digital transformation in the context of customer acquisition and engagement. You will learn what customer communications, products, applications, websites and content should be like in the era of digital business transformation. We will show you how to use iCloud and Big Data to research user audience, draw conclusions, and test hypotheses. You will learn to monitor your brand reputation and research mentions of it on the Internet.