Contextual advertising is a universal tool for any business. Inadequate level of knowledge in this area prevents promotion. Do potential customers put products in their shopping cart on your website and then buy from your competitors? Is your advertising not attracting interested users? If you are familiar with these problems, then our course will help you solve them!
You will learn all about contextual advertising and ways to attract customers, how to create convincing and high-quality ads. They will tell you how to form your advertising strategy. Part of the course will be dedicated to keywords and semantics, clustering, Google Ads, and remarketing. You will learn about the important components of PPC advertising and how to customize them. You will also acquire the skill of parsing and analyzing your advertising campaigns.
The skills acquired in this course will help you use modern ad serving technologies. They will be useful for your business promotion and increasing your income.