Promotion on Facebook. Ad Types and Campaign Analytics

Recommendations for A / B-testing methods audience involvement, advice for the development of the page

4.8
What you will get:
Learn to independently conduct A / B-testing
Create advertising carousel on Facebook
Learn 30 ways to attract subscribers to the business Facebook page
About this course
<div> If you already have a business, or you are promoting your own brand, then surely you were faced with the question of choosing a site that will make the promotion process simple and convenient. For these purposes, modern entrepreneurs choose Facebook. It is the world's largest business venue. Using this social network will give you access to a huge audience and a variety of marketing tools. With their help, you can significantly promote your brand. Do you want to know what Facebook targeted ads are and how to customize them, but can't find the right source for information? Our course will help you! </div> <div> <br /> </div> <div> You will learn how to conduct A / B testing, which will allow you to select the best options for your advertising campaigns. You will also analyze the cases of successful Facebook campaigns, learn how to quickly and cheaply collect likes and promote any posts. You will learn what a pixel is and how to install it to track conversions in detail. You will be able to create custom audiences so that targeted ads start to effectively promote your business. They will tell you about all types of advertising, including retargeting, dynamic ads, and Facebook offers. You will learn how to competently engage the audience with the help of content, as well as analyze and increase the relevance of campaigns. </div> <div> <br /> </div> <div> All this knowledge will help you improve your promotion strategy, do not stop there and try new. Perhaps tomorrow you will create an ad that will go viral and conquer all social networks! </div>
Course structure

Lesson 1. A/B testing on Facebook

This lesson is dedicated to A/B testing. You will learn how to independently conduct it and evaluate the work of different variants of one advertisement.

In the supplementary materials, you'll get recommendations for designing Facebook ads carousel.

Lesson 2. How to increase the audience without costs

In this lesson, you'll learn how to reach your audience, lure customers, and collect the most likes. You'll look at this with examples of successful Facebook ad campaigns.

In the supplementary materials, you will find 30 ways to attract followers on a business page on Facebook. You will also be able to explore the list of countries with the lowest cost of a click.

Lesson 3. Facebook Pixel: Measuring, Optimizing, Retargeting

In this lesson, you'll learn what a pixel is on Facebook, what it's for, and how to install it, and how to use it to gather specific user audiences to launch narrowly targeted campaigns.

In the supplementary materials, you'll learn what actions you can track with a pixel on Facebook.

Lesson 4. The main types of advertising on Facebook

In this lesson, you'll be taught about the main types of Facebook ads. You'll learn how lead generation is done. You'll also be taught about the specifics of retargeting and dynamic ads.

In the supplementary materials, you'll find 5 steps to create a retargeting campaign on Facebook. You’ll also learn what creatives are in dynamic ads and how they retarget.

Lesson 5. Other types of Facebook ads

In this lesson, you will continue to analyze different types of advertising. You'll be told all about Instagram ads, local business ads, and messenger redirects. You'll learn how to run Instagram ads through Facebook, and how to create offers that appeal to your audience.

In the supplementary content, we've prepared information for you about the types of ads in Facebook Messenger. You will also learn three ways to buy and run ads on Instagram.

Lesson 6. How to Engage an Audience on Facebook

In this lesson, you'll learn how to engage your audience in your brand. You'll understand the principles of successful engagement and learn what engaging content should be.

In the supplementary materials, you will find tips for increasing the growth of the page on Facebook.

Lesson 7. Relevance Score and Facebook Insights

The final lesson focuses on assessing the relevance score of Facebook insights ad campaigns, and you'll learn how to increase its value and view your page's analytics using Facebook Insights.

In the supplementary materials, you can learn how to work with metrics.
Recommendations
Launching Facebook Ads. Take Your Business to the Next Level
Course
Launching Facebook Ads. Take Your Business to the Next Level
4.7
Digital Marketing
Recommendations for A / B-testing methods audience involvement, advice for the development of the page
6.8 h.
Content Marketing. Ad-Free Sales Strategy
Course
Content Marketing. Ad-Free Sales Strategy
4.9
Digital Marketing
23 tools for sales without a budget: maintaining a blog, newsletters, ugc content, engagement, contests
12.4 h.
Confident Email Marketing. Client Segmentation and Reactivation
Course
Confident Email Marketing. Client Segmentation and Reactivation
4.9
Digital Marketing
Recommendations for work with an out-of-date client base, audience segmentation process, building a client avatar
10.5 h.
SEO — To Google's Top. Website Optimisation for Promotion
Course
SEO — To Google's Top. Website Optimisation for Promotion
4.9
Digital Marketing
Tips of how to adjust key website elements, ways to improve relevance, features of voice search
10 h.
Creating YouTube Content. Light, Space, Equipment, Editing
Course
Creating YouTube Content. Light, Space, Equipment, Editing
4.9
Digital Marketing
Content for YouTube: explore technical features
10 h.
What is Telegram?. A Complete Guide
Course
What is Telegram?. A Complete Guide
4.4
Digital Marketing
Learning how to use a popular messenger
4.2 h.
PPC Advertising. Drive Traffic and Boost Sales
Course
PPC Advertising. Drive Traffic and Boost Sales
4.9
Digital Marketing
How PPC advertising works, advertising campaign strategy, recommendations for website traffic increase
10 h.
Building a Personal Brand. The Skills to Succeed
Program
Building a Personal Brand. The Skills to Succeed
4.7
Business +1
New ways of generating income on the basis of expert personal, practical advice for self-development and effective communication with people.
99.8 h.
Network Marketing Professional
Program
Network Marketing Professional
4.7
Professions
Explore the world of networking businesses and achieve financial freedom.
100 h.
Social Media Manager
Program
Social Media Manager
4.4
Professions
A Detailed Breakdown of Key Social Networks for Work and Business.
78.3 h.
Launching Facebook Ads. Take Your Business to the Next Level
Course
Launching Facebook Ads. Take Your Business to the Next Level
4.7
Digital Marketing
Recommendations for A / B-testing methods audience involvement, advice for the development of the page
6.8 h.
Content Marketing. Ad-Free Sales Strategy
Course
Content Marketing. Ad-Free Sales Strategy
4.9
Digital Marketing
23 tools for sales without a budget: maintaining a blog, newsletters, ugc content, engagement, contests
12.4 h.
Confident Email Marketing. Client Segmentation and Reactivation
Course
Confident Email Marketing. Client Segmentation and Reactivation
4.9
Digital Marketing
Recommendations for work with an out-of-date client base, audience segmentation process, building a client avatar
10.5 h.
SEO — To Google's Top. Website Optimisation for Promotion
Course
SEO — To Google's Top. Website Optimisation for Promotion
4.9
Digital Marketing
Tips of how to adjust key website elements, ways to improve relevance, features of voice search
10 h.
Creating YouTube Content. Light, Space, Equipment, Editing
Course
Creating YouTube Content. Light, Space, Equipment, Editing
4.9
Digital Marketing
Content for YouTube: explore technical features
10 h.
What is Telegram?. A Complete Guide
Course
What is Telegram?. A Complete Guide
4.4
Digital Marketing
Learning how to use a popular messenger
4.2 h.
PPC Advertising. Drive Traffic and Boost Sales
Course
PPC Advertising. Drive Traffic and Boost Sales
4.9
Digital Marketing
How PPC advertising works, advertising campaign strategy, recommendations for website traffic increase
10 h.
Building a Personal Brand. The Skills to Succeed
Program
Building a Personal Brand. The Skills to Succeed
4.7
Business +1
New ways of generating income on the basis of expert personal, practical advice for self-development and effective communication with people.
99.8 h.
Network Marketing Professional
Program
Network Marketing Professional
4.7
Professions
Explore the world of networking businesses and achieve financial freedom.
100 h.
Social Media Manager
Program
Social Media Manager
4.4
Professions
A Detailed Breakdown of Key Social Networks for Work and Business.
78.3 h.