Lesson 1. Defining market volumes
Market volume is measured by the amount of product you can sell or or the amount of money you can receive. Although this is a very approximate indicator, it affects the investor's decision on whether to invest in a project. In this lesson, you will learn how to calculate it yourself. You will also study the types of market volumes: TAM, SAM, and SOM. You will understand what you need to decide before starting calculations, where to get information for calculation, and find out how to calculate market volumes.
In the additional materials, you will discover how to choose the most favourable country for launching your business.