Lesson 1. What sells without sales
27:05 min
2 additional material
1 quiz
2 cases
We start selling without advertising and learn what role email newsletter plays in Internet marketing. We learn to evaluate user experience and build customer service.
Content Marketing. Ad-Free Sales Strategy
23 tools for sales without a budget: maintaining a blog, newsletters, ugc content, engagement, contests
What you will get:
How to make an email newsletter that will increase traffic without paid advertising
5 tips for creating a perfect customer service
The secret to long-lasting customer relationships
How to use multi-channel to attract an audience
How to conduct a great presentation of the product
About this course
Find out how to sell without sales and learn an approach, entirely new for you. Its foundation is trusting relationships with the customers, which you can build with the help of content marketing, User experience and UGC. We will tell you exactly what it is and how you should work with it in more detail in our lessons. You will never need advertising again. The actions of the customers themselves will lead to an increase in your product popularity, and then they, in their turn, will lure new people. Sounds enticing? Then join us and we will tell you how to achieve all of that.
Skills you will get:
- Content management
- Audience analysis
- Customer experience management
- Content marketing
- Email marketing
Course structure
Lesson 2. How to sell applying customer understanding
12:31 min
1 additional material
1 quiz
1 case
We will look at the customer service even more closely. You will learn how to understand your client and how to build a trusting, long-term relationship with him. With fierce competition in the market, customer understanding will give you a distinct advantage over other companies.
Lesson 3. Global standards of customer service
10:09 min
1 additional material
1 quiz
1 case
We will talk about global standards of customer service and learn how to build high quality one. You will learn how to answer users' questions correctly and how to use a multi-channel system.
Lesson 4. How to use content for sales without putting too much pressure
10:56 min
2 additional material
1 quiz
1 case
We master content marketing. In conditions of information noise, people begin to miss truly high-quality content. After having learned how to create it, you will be able to increase your sales repeatedly. We will show you how to do this and avoid making common mistakes made by marketers.
Lesson 5. How to create content that sells itself
11:38 min
3 additional material
1 quiz
1 case
We will look at the types and sources of content. We will learn how to create it and we will learn the rules that help distinguish good work from bad work. Aftert the lesson you will know how to produce selling, yet unobtrusive content, which has high value in the market.
Lesson 6. User Content (UGC)
11:52 min
3 additional material
1 quiz
1 case
There will be an even closer look at UGC. You will learn about the role this tool plays and how to motivate users to create content themselves. You will be able to organize contests and flash mobs professionally and get the most out of them.
Lesson 7. The Trojan Horse Method
11:35 min
4 additional material
1 quiz
1 case
The Trojan horse was is a trick of the ancient Greeks, which let them win. This story gave the name to an effective marketing tool for gently influencing a client. The lesson will allow you to learn this technique and learn how to use marketing research in your work. You will also learn how to create "how to" guides and maintain a corporate blog.
Lesson 8. Content Marketing Strategy
12:11 min
3 additional material
1 quiz
1 case
Quality content marketing is not possible without a well-thought-out strategy. In this lesson, you will learn how to build it. You will see how to define, evaluate and analyze the target audience. At the end of the lesson, we will analyze why you need a brand history and we will learn how to create it.
Lesson 9. A content marketing budget
12:32 min
2 additional material
1 quiz
1 case
Financial issues often limit our plans. After this lesson, you will be able to balance your content marketing budget and learn how to increase social media engagement. Therefore, your funds will generate the maximum return. In conclusion, you will get life hacks for evaluating the effectiveness correctly and for measuring your work results.
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