Search Engine Marketing. From Semantic Core to Usability

Recommendations for setting key elements of the site, how to improve the relevance, and features of voice search

(1 review)

What you will get:

Find out what SEO-promotion
Understand how to begin optimization of a site
Learn how to affect the relevance of adaptive web resource
Get a list of free tools for SEO-experts
You will be able to create high-quality and useful content to your target audience

About this course

Website search engine optimization will help your resource to be among the first in search results. Do you want to turn your small business into an empire that will bring you success and high income? This is possible with proper SEO optimization. Your site will become more visible to search engines and more attractive to users. And our course will help you make your dreams come true. In eight lessons, we will teach you how to promote with SEO. </div> <div> <br /> </div> <div> This knowledge will be useful both for marketers looking to expand their area of ​​expertise, and for owners of their own business, who want to attract new customers and set up brand promotion. In our course, you will learn all about the concept of search engine marketing SEM and criteria for evaluating sites. We will tell you about the main SEO trends that you need to consider when optimizing. You will understand how the search engine ranking system works and how to increase the ranking of your site by customizing key elements and design. You will learn to understand the behavioral factors that affect rankings. You will also learn ways to increase the relevance and get acquainted with the directions of development of search engines to be ready for changes in their system. </div> <div> <br /> </div> <div> Part of the course will be devoted to setting up voice search on your site that will bring it to the top results. You will learn to comprehensively apply everything that we will tell you about and create interesting and understandable content for your target audience. SEO will help you take a step towards an endless stream of customers and high income!
Skills you will get:
  • Collecting the semantic core
  • Increasing the relevance of the site
  • Evaluation of a Web resource
  • SEO

Course structure

Lesson 1. SEM concept: search engine marketing

16:38 min
2 additional material
1 quiz
1 case
In this lesson, you will find out about the SEM concept. You will learn its promotion methods. We will tell you about the purpose of search engine marketing, what the semantic core is, and what SEO-optimization is based on.

In the supplementary materials, you can study the algorithm for working with contextual advertising and find out where to start optimizing your website.

Lesson 2. SEO trends in website evaluation

10:10 min
1 additional material
1 quiz
This lesson is dedicated to the factors that affect your website promotion in the search engine. You will learn how relevance is effected by the responsiveness of a web resource, its reputation, security protocol, hosted ads, and much more. We will also tell you about such key trends in the field SEO like voice search, video and geolocation.

In the supplementary materials, we prepared for you free tools for an SEO specialist.

Lesson 3. Behavioral factors in SEO

6:32 min
3 additional material
1 quiz
1 case

Lesson 4. Trends

8:12 min
1 additional material
1 quiz

Lesson 5. Usable

10:09 min
9 additional material

Lesson 6. Specialities

5:53 min
1 additional material
1 quiz

Lesson 7. Optimise

5:02 min
1 additional material

Lesson 8. New reality

6:11 min
1 additional material


Upon successful completion of the course, you will receive a certificate in your email. It will confirm the knowledge and skills you will have acquired.