Lesson 1. SEM concept: search engine marketing
16:38 min
2 additional material
1 quiz
1 case
In this lesson, you will find out about the SEM concept. You will learn its promotion methods. We will tell you about the purpose of search engine marketing, what the semantic core is, and what SEO-optimization is based on.
In the supplementary materials, you can study the algorithm for working with contextual advertising and find out where to start optimizing your website.