Telemarketing. Conversation Building Strategy

Let's discuss the concept of telemarketing, talk about incoming and outgoing calls and when to apply them. In additional materials, you will find a plaque / clear plate about the advantages and disadvantages of this method and get a list of 10 ways to effectively use telemarketing in business.

We shall gain an understanding of the difference between cold calls and warm ones and talk about the indisputable truths of telemarketing. You'll learn about the traits of a true telemarketer. In addition to the lesson, you will receive a memo with the 7 qualities of a good telemarketer and additional instructions on how to use scripts for telephone sales.

Let's talk about techniques that will allow you to sell even things that no one wants. Discover what talents you need to develop to master the art of selling. In addition to the lesson, you'll find a checklist for a telemarketing company and get some tips on how to make a good impression on your client.

We learn the structure of objection handling and how to develop the relationship with the decision maker. In addition, you will receive step-by-step instructions on how to handle complaints, a process that is often overlooked in telemarketing.

We understand how to properly use info guides to attract potential customers and increase sales. Let's eliminate silly stereotypes about telemarketing - it will help to better understand the essence of the method and inspire professional development. In this lesson you will also learn 3 forms of non-verbal communication and what 5 things to do before you call a client.

It's time to develop the superpower - learn how to bypass the “gatekeeper” when the calls are cold and get through to the decision maker. In this lesson, you'll learn how to negotiate effectively with bosses and quickly impress others. In the supplementary material, you will find a diagram with the main secrets to persuading your listener.

In this lesson we will find out what a conversion of sales in telemarketing actually is. You will learn what conversion rates are and what they consist of. Inexperienced telemarketers tend to make certain mistakes on incoming calls, which can lead to transaction disruption and loss of clients. We will recollect the silliest of such mistakes and tell you how to avoid them. In the additional supplementary materials, you will be furnished with a scheme with an incoming telemarketing strategy and instructions on average conversion rates.

Learn phone etiquette. You will learn how to conduct the perfect conversation with the client, and how to successfully overcome unexpected situations. In this lesson we'll also talk about what kind of surprises arise in the work of the telemarketer.

We will separately discuss the process of preparing for the call, work with voice and intonation. In the additional materials, you will find full instructions summarising the main rules of telemarketing.