Lesson 1. Relationship marketing
2 additional material
In this lesson you’ll learn about the main principles of the relationship marketing. Today this strategy is very effective. We’ll tell you about the benefits of building long-term relationships with your customers, and which mistakes in communication you should avoid. You’ll also learn what it means to be customer-oriented.
Additionally, we’ll offer you seven criteria for evaluating the work of a customer relationships manager, as well as the responsibilities.