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Unit Economics. Business Prospects at the Idea Stage

How to calculate the profitability of a new product in advance, scale the business and evaluate the effectiveness of its work

Play icon1:45
hour of video
Case icon8
cases
Quizzes icon8
quizzes
Play icon1:45
hour of video
Case icon8
cases
Quizzes icon8
quizzes

Master New Skills: Empower Your Personal & Professional Growth

    Bullet iconYou will learn what a unit economy is and learn the concept of a business unit

    Bullet iconYou will be able to learn the example of calculating cohort analysis manually and the process of creating a report on cohorts in Google Analytics

    Bullet iconYou will understand how to define a focus metric and select key metrics

    Bullet iconYou will learn how to increase customer happiness and how NPS works

    Bullet iconYou will learn product and growth metrics

    Bullet iconYou will understand how to formulate and test hypotheses correctly, and how to conclude from the results obtained

    Bullet iconYou will learn how to analyze sales channels, study traffic, and its types

    Bullet iconYou will learn how the food funnel works, what it consists of, and how to create it

    Bullet iconYou'll learn how to find the metric with the most bang for your buck, increase product value, and create value for the customer

    Bullet iconYou will get recommendations for professional growth

    Bullet iconYou will learn what a unit economy is and learn the concept of a business unit

    Bullet iconYou will be able to learn the example of calculating cohort analysis manually and the process of creating a report on cohorts in Google Analytics

    Bullet iconYou will understand how to define a focus metric and select key metrics

    Bullet iconYou will learn how to increase customer happiness and how NPS works

    Bullet iconYou will learn product and growth metrics

Upon completing the course you will receive a certificate

The documents will confirm your qualifications. Upon successfully completing the longread, you will receive a certificate that you can attach to your resume and demonstrate when applying for a job.

Our learning concept combines best tools

We have our own methodology based on the Fast Education — Fast Results principle. You can use it to learn how to quickly and effectively study and grow.

Videos icon
Videos

Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.

Materials icon
Additional materials

Study text versions of lessons, guides, checklists, work books and templates on the course topic.

Quizzes icon
Quizzes

Check how much you remember from the lesson.

Glossary icon
Glossary

Use the glossary below the video to make sense of the key terms of the lesson.

Homework icon
Homework

Put new knowledge into practice.

Cases icon
Case studies

Solve practical cases related to the topic of the lesson.

Videos icon
Videos

Watch short videos whenever you want. One lesson consists of 2–4 videos 5–7 minutes long.

Materials icon
Additional materials

Study text versions of lessons, guides, checklists, work books and templates on the course topic.

Quizzes icon
Quizzes

Check how much you remember from the lesson.

Glossary icon
Glossary

Use the glossary below the video to make sense of the key terms of the lesson.

Homework icon
Homework

Put new knowledge into practice.

Cases icon
Case studies

Solve practical cases related to the topic of the lesson.

Course details

Managerial decisions significantly affect the success of the business, so it is important to be able to predict strategic mistakes. Learning from our online course will help you with this!

You will learn everything about unit economics and with its help, you will be able to analyze the possible results of your actions. With this knowledge, you will understand whether your company will develop or decline.

Unit economics is income and expenses per unit of output or customer. A business can only be successful if the unit of good or service is profitable. During the training, you will learn what a unit economy is, and learn the concept of a business unit, as well as types of cohorts. You'll look at the example of counting cohort analysis manually and the process of creating a cohort report in Google Analytics, learn about several ways to find a unit economy.

We will tell you how to set goals when calculating metrics, how to determine the focus metric, and choose key metrics. You'll explore an example of using categories such as video streaming subscriptions.

We'll tell you what the hold graph looks like, as well as why you need to increase the hold. You will learn how to increase customer happiness, and how to calculate the NPS loyalty index, study product metrics, and growth metrics.

In our course,audiencesl learn how to formulate and test hypotheses correctly, draw conclusions from the results obtained. You will understand how the analysis of sales channels is carried out, study traffic and its types, learn how the product funnel works, what it consists of, and how to create it.

You will gain knowledge and skills to find the metric with the greatest return, increase the value of the product and create value for the client, as well as receive recommendations for professional growth.

The acquired knowledge and skills will help you to maintain the relevance of your products or services in the market and successfully develop your business!

Course plan

Lectures, tests and other useful materials are stored in your account.

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Unit Economics. Business Prospects at the Idea Stage
Price
$49

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