Managerial decisions significantly affect the success of the business, so it is important to be able to predict strategic mistakes. Learning from our online course will help you with this!
You will learn everything about unit economics and with its help, you will be able to analyze the possible results of your actions. With this knowledge, you will understand whether your company will develop or decline.
Unit economics is income and expenses per unit of output or customer. A business can only be successful if the unit of good or service is profitable. During the training, you will learn what a unit economy is, and learn the concept of a business unit, as well as types of cohorts. You'll look at the example of counting cohort analysis manually and the process of creating a cohort report in Google Analytics, learn about several ways to find a unit economy.
We will tell you how to set goals when calculating metrics, how to determine the focus metric, and choose key metrics. You'll explore an example of using categories such as video streaming subscriptions.
We'll tell you what the hold graph looks like, as well as why you need to increase the hold. You will learn how to increase customer happiness, and how to calculate the NPS loyalty index, study product metrics, and growth metrics.
In our course,audiencesl learn how to formulate and test hypotheses correctly, draw conclusions from the results obtained. You will understand how the analysis of sales channels is carried out, study traffic and its types, learn how the product funnel works, what it consists of, and how to create it.
You will gain knowledge and skills to find the metric with the greatest return, increase the value of the product and create value for the client, as well as receive recommendations for professional growth.
The acquired knowledge and skills will help you to maintain the relevance of your products or services in the market and successfully develop your business!