What Is Design Thinking?

What is design thinking? Is it a tool for creative people and designers, or a concept that has the potential to transform the way that modern businesses run? You will learn about this in the first lesson of the course. You will study in detail the basic principles of this method and look at examples of how it can be used.

In the additional materials, you will find recommendations to help you use design thinking correctly when developing goods and services.

Your first instinct when faced with an issue that needs to be resolved is probably to do research, ask questions, and find out more about the situation. Well, design thinking starts with the same thing. However, instead of just gathering data, it encourages you to consider how, given infinite time and resources, you would approach a problem.

Additionally, you will receive a guide describing the stages of design thinking and detailed instructions on how to draw up a Customer Journey Map. You will also discover how to use one intriguing technique to look at familiar things from a fresh angle.

The first step in the design thinking process is empathy. This means that you need to fully grasp the potential user's problem and study every part of it. In this lesson, you will take an in-depth look at the most complex stage of design thinking and explore the methods that are used in it.

In the additional materials, you will find templates (stakeholder map, interview guide, observation and ethnography template, and empathy map). They will help you conduct research on your target audience. Moreover, you will delve deeper into other empathy techniques that you can use in your work.

Design sessions are an effective tool for solving specific tasks. Prior to conducting them, you must understand that this is not merely a brainstorming session or something to pass the time with your team. In this lesson, you will learn more about what they are and how to organise them correctly.

Nowadays, we need innovative products that effectively balance the needs of both individuals and society as a whole, as well as concepts aimed at enhancing health, education, and living standards. That is precisely the reason why modern companies employ design thinking in creating their products and services. In this lesson, you will learn to apply this method using specific examples.