Launching a YouTube Channel. Become a Popular Vlogger

Guideline on running a channel, content strategy creation principles, tips for a perfect scenario and content

(332 reviews)

What you will get:

An instruction for creating your own YouTube channel
An opportunity to create your video blog and become popular
Guidelines for creating your own content strategy
Eight recommendations for creating your video script
Foundations of the content creation

About this course

We created this course for those of you who have been dreaming about becoming a YouTube blogger, but don’t know where to start. The effectiveness of video content has been growing continuously. Your desire to become a part of the bloggers’ world will guarantee your place in one of the most popular and well-paid niches.

This course will enable you to develop your strategy for YouTube presence, choose your field, and define your target audience. You’ll learn how to support and promote your channel in the most effective way, how to improve the quality of your filming and editing, and how to act in the frame. We’ll make sure to share with you the subtleties of creating and promoting your content. Thanks to our course, you’ll be able to film your content and share your brilliant ideas with the world.
Skills you will get:
  • Storytelling
  • Audience analysis
  • Content management
  • Video shooting
  • Promotion on the Internet

Course structure

Lesson 1. Why a YouTube channel is a must-have for your business or your personal brand. First steps to create your channel

24:07 min
2 additional material
1 quiz
1 case
In the first lesson, you will learn about the main characteristics and marketing possibilities of YouTube, and analyze what is a good place to start when creating a channel. You’ll set realistic goals, mobilize resources, and learn effective ways to monitor the process.

Additionally, we prepared for you 20 most popular types of YouTube channels that you can start already today, as well as step-by-step instructions for creating your YouTube channel.

Lesson 2. Choose your niche, study your target audience

11:19 min
3 additional material
1 quiz
1 case
In this lesson, you will determine the niche for your channel, and learn to properly explore it. You’ll learn what formats to use for filming your videos, to make your content more relevant; you’ll be able to create a competent content strategy, and you’ll learn how to stand out among your competitors.

In the additional materials, you’ll find eight recommendations for writing your video scripts, a memo about the video format, and a planner for filming your videos.

Lesson 3. Create your content strategy and write your first script

13:45 min
1 additional material
1 quiz
1 case
In this lesson, you’ll review main video formats, determine your content strategy, and examine the script structure on a specific example.

Additionally, you’ll study the recommendations for creating an effective strategy for your channel.

Lesson 4. How to make your video more interesting

12:49 min
2 additional material
1 quiz
1 case
We’ll share with you a whole range of methods that will make your video more interesting and effective from the promotional point of view. You’ll learn some more details for the attraction and retention of your target audience. We’ll talk about the skill of storytelling, about shooting a video with no words at all, about developing your bonus strategy, and about placing your conversion window.

In the additional materials, you’ll find a list of 10 recommendations for creating the content that your viewers will love.

Lesson 5. YouTube Rules and Guidelines

10:24 min
2 additional material
1 quiz
1 case
In this lesson, you will learn about the guidelines and rules that are mandatory for all YouTube users. You’ll learn about the instruments of enforcing the copyright compliance, and rules for monitoring the access to the content that has age restrictions. You’ll also learn about the opportunities that the community offers for monetizing your channel.

Additionally, we prepared for you a list of YouTube rules that are worth remembering.

Lesson 6. How to look and act in front of the camera

9:50 min
1 additional material
1 quiz
1 case
You’ll learn how to look confident and graceful in front of the camera. We’ll discuss how to use your style, your speech, your body language, and your outfit to make your viewers like you.

In the additional materials, you’ll find advice for acting natural in front of the camera while you’re creating your video.

Lesson 7. Secrets of video editing for YouTube

11:31 min
2 additional material
1 quiz
1 case
Everyone knows that you need a lot of time and effort to edit a video. In this lesson, you’ll learn about this process. We’ll tell you about the basics of video editing. You’ll get some advice for creating an engaging video.

Additionally, we prepared for you the list of seven best software programs for video editing.

Lesson 8. A checklist for a YouTube newbie, or how to launch your YouTube channel in the most efficient way

10:27 min
1 additional material
1 quiz
1 case
In this final lesson, we’ll briefly summarize all the materials, and touch upon developing your personal brand. You’ll be able to analyze the secrets of popular bloggers, and learn about the common mistakes of YouTube newbies. You’ll try to create a work strategy to prepare for the launch of your YouTube channel.

In the additional materials, you’ll find a checklist for the content creation.


Upon successful completion of the course, you will receive a certificate in your email. It will confirm the knowledge and skills you will have acquired.



Kingsley Okafor




Lectera Online Courses are unique and easy to understand. I love the fact that they took out time to explain everything to away that anyone can understand what they talking about. Thank you, Lectera

Desta Tifo


I learned a lot and it's energizing. And it's also free for everyone and anyone can take the course. I appreciate you because you took time to produce these interactive videos. Thanks a lot.