How to become a product manager. 42 elements of the product management process

Launching your career, testing of the hypotheses, mvp, cjm, and other (un)scary words



What you will get

The tasks of the product manager and its differences from the ones of the marketer

How to optimize work on projects using the Waterfall, Agile, SCRUM methods

How to analyze competitors and segment your target audience

Different types of buyers and their features

what it is and why you should create it

How and why to beta test a product

Where to get creative ideas

product metrics for analyzing product performance

How to avoid the hidden traps and pitfalls of product management

Checking the strengths and weaknesses of a marketing strategy with the help of Custom Journey Map - description of the client's journey

About this Course

Product Manager is a professional whose job is vital to launching a new product. This is a specialist who manages the development team, combining the efforts of designers, marketers, programmers and turning these efforts into a work of art. Product Manager explores the market and analyzes competitors, determines the product life cycle strategy and manages finances within the team. This superhuman knows how each of the team members works and knows how to find an approach to them.
In this course, we will tell you how to become the product manager that every company dreams of. We will discuss what functions a product manager performs, what qualities they should have, and help you develop these qualities in yourself.
We will briefly analyze all the nuances and subtleties of the occupation. You will learn how to create a product that will be in demand on the market from scratch, how to pack it competently, and sell it to your clients. This course will help you become a true product management guru.

Course structure






LECTERA DMCC, Unit No: 1002-D4, Swiss Tower, Plot No: JLT-PH2-Y3A, Jumeirah Lakes Tower, Dubai, UAE;

LECTERA LLC, 19990 NE 163RD Street, #233 North Miami Beach, FL.US 33162;

ООО «ЛЕКТЕРА РУС», Россия, Москва, Яузский бульвар, 13/3, офис 8;