How to build a mobile marketing strategy
30 tools for building traffic: audience behavior, trends, contextual and targeted advertising
Lesson 1. The basics of mobile marketing
We will find out what mobile marketing is and what its main directions are. We will discuss the latest Internet trends and make a portrait of a mobile audience, including the features of its behaviour and consumption.
Lesson 2. Mobile marketing division: key roles and tasks
We will discuss digital marketing and media planning. We will find out how to find a competent digital marketer, learn to choose traffic sources and control it. We will also talk about setting briefs and discuss growth prospects for the digital department personnel.
Lesson 3. Digital promotion strategies
We will see how the development of digital strategy takes place and learn to evaluate it. We will find out what tools are used in digital marketing and how to monetize applications. We will master the targeting skills and target audience analysis.
Lesson 4. Mobile advertising
We will see how mobile search and contextual advertising work. We will analyze the features of the search engine on mobile devices and learn how to use Google AdWords. We will master a motivated traffic and user motivation techniques.
Lesson 5. Advertising on messengers and social networks
We will consider messengers and social networks in terms of advertising, and tell you how to use both of these tools. We will learn to evaluate feedback from the audience and set up targeted ads on Instagram and Facebook.
Lesson 6. Mobile affiliate networks and mobile traffic control
We will find out how media buying and affiliate networks work in mobile. We will also discuss mobile auctions, affiliate programs and SPI. Such platforms as DSP, SSP and DMP will help you interact with advertising exchanges effectively. At the end of the lesson, we will teach you how to deal with scammers using traffic control and fraud protection.
Lesson 7. Working with ASO
We will find out what ASO is, learn to analyze and optimize applications. We will master the skills of working with a stagnant number of downloads and dealing with other difficult situations. We will learn to choose the right semantics and independently analyze the competitive environment.
Lesson 8. Final lesson
We will consider mobile web analytics and tracking systems. We will learn how to use various mobile metrics. We will also see what unit economics is and what attribution models are there.
