Lead Generation in Letters: Cold Sales Efficiency
System of work with cold emails and how to earn on email marketing
Lesson 1. What is the purpose of “cold” emails?
We will discuss why cold sales are effective and why we need cold emails. We will compare cold emails with content marketing and calls, consider the reasons for the ineffectiveness of newsletters and give recommendations on how to take the most from this course. In the appendix you will find a checklist on the main tools of email newsletters, as well as 4 steps before starting an email campaign.
Lesson 2. Configuring the system for sending "cold" emails
We’ll take a closer look at the setup and strategy of email newsletters. We will find out what strategies are there, describe each in detail and explain how to choose the one that suits you best. We will also talk about the optimal frequency of emails and the ideal time to send them. In additional materials, you will find a checklist of the 5 best cold email-writing practices.
Lesson 3. How to look for companies for a mailing list database?
We will find out how to make a base for a newsletter, and also learn how to make a portrait of a potential client. We will give you tools for finding clients and explain how to use these services. We will also provide you with online and offline tools for compiling a database - from industry conferences to special software. In additional materials, you will find 10 ways to segment mailings to increase your sales.
Lesson 4. How to find company’s most influential people from your list
We will learn how to find quickly the DM (decision maker) in a company. We will introduce you to different company structures (flat, cobweb-like, matrix, hierarchy) and give you algorithms for effective search for DMs. We will give you search tools - from LinkedIn to articles and press releases.
Lesson 5. How to find the contact email of the Decision Maker
We will learn to find the email addresses of the employees you need from client companies. We will tell you about simple and effective ways to search for their email addresses that will help you find the decision maker - from searching the company’s website and social networks to email aggregators and email address databases. In additional materials, you will find a checklist for finding email addresses.
Lesson 6. How to write the first email for the mailing list and what mistakes can happen
During this lesson, you will write your first cold email. We will consider the basic rules for compiling emails: we will learn how to address the clients’ pains and speak the language of benefit. 6 tools from this lesson will help you make letters more personalized, and the rules for creating headers will increase the click-rate of the email. In the appendix, you will find a checklist that will help you prevent important mistakes, as well as 17 “golden” rules of cold email-writing.
Lesson 7. “Cold” emails’ scripts
We will analyze some ready-made scripts of emails to clients, and also learn how to test them. We will give you 2 working strategies for writing emails, as well as 5 life hacks to increase the conversion of your email. Additional materials contain 10 proven formulas for improving a cold email.
Lesson 8. Dealing with objections
You sent an email - what’s next? We will consider the behaviour strategies in different cases - what to do if a client doesn’t respond to your email, how to arrange a personal meeting with the client in case they did answer, etc. We will create an objection plan and discuss popular reasons for rejection.