Lead Generation in Letters: Cold Sales Efficiency

Making money on email marketing



What you will get

Collection and segmentation of email newsletter customer bases

Email marketing strategies and choosing the right one for you

Finding contact information of key decision makers

Your first cold sales email

A review of email scripts

The technical side of email newsletters

Creating a portrait of your potential customer

Effective instruments for finding potential clients

Methods for working with objections from recipients

17 golden rules for the perfect cold email

About this Course

On average, email marketing brings in from 10 to 30% of sales in online stores. A study conducted by Campaign Monitor showed that every dollar invested in email marketing brings $44 profit.

In this course you will go through all the stages of creating an email strategy - from collecting a database to writing emails. Together we will deal with the technical part and and the content of newsletters, we will learn how to collect and segment databases, as well as analyze the results.

After completing the course, you will learn what are the strategies in email marketing and how to choose the best one for your goal. Learn to create databases - we will give you reliable tools for creating a mailing list database and teach you how to use them. Once you learn how to collect a database, we will introduce you to the segmentation tools.

The course pays much attention to how to contact the person who makes decisions in the company. In order for you to learn this, we will study various company structures and give you suitable algorithms and tools for each of them - from a search on the company's website and social networks to email aggregators and databases of mailing addresses. They will help you find any employee.

In the second part of the course, we will learn to write cold emails, analyzing different scripts and cases. You will be able to highlight the main elements of letters and create the first email for your company or product.

Course structure