Community Management

A vibrant community is the driving force behind any successful project. It can be leveraged in business to boost customer loyalty, in charity to bring people together for a cause, or in everyday life to accomplish shared goals. While groups on social networks may often pursue similar objectives, it’s crucial to recognize that having many followers does not automatically mean you have a community. In this lesson, you’ll explore the key distinctions between an audience and a community.

Active communication is the key feature of a community. A community manager's task is to turn “audience members” into active “participants.” This lesson explores various schemes and strategies used for this purpose. Additional materials include visual aids to help you better understand these schemes.

Why does someone choose to join a community? The reasons can vary: a desire to support a favorite brand, to become part of something larger, an interest in events, joining because of a friend’s recommendation, and more. While many such examples are easy to identify, what truly underpins them all are the community's mission and goals. How can you effectively define these before building your community? This lesson will provide the answers. Additionally, you will receive materials with key questions to help you determine the mission of your community.

Once you’ve decided to build a community, the next step is to determine whom to invite. This lesson explains how to identify your target participants. Additional resources will teach you how to engage inactive members and attract new ones to your community.

A community is a natural extension of any successful project. It may emerge organically as people grow passionate about a brand or idea and come together, or it can be intentionally built through the efforts of a community manager. However, for a community to thrive, it must be supported by organization, structure, routines, and engaging content. In this lesson, you’ll learn how to design an effective routine and plan core activities to keep your community engaged. Additionally, you’ll explore the key responsibilities of a community manager.

Every space needs rules to avoid chaos, and communities are no exception. This lesson covers how to initiate communication, establish necessary rules and principles, and recruit key members. Additional materials include a list of games to help defuse tense situations and introduce members to one another.

Every community manager aspires to see their community flourish. To achieve this, they organize engaging events, plan daily activities to ensure they are both exciting and valuable, and bring together the most active participants. Yet, even when all the rules are followed, why do some communities thrive while others barely survive under similar conditions? There are several potential reasons for this. In this lesson, you will explore the most common factors that contribute to these differences. Additionally, you will learn about common mistakes that can hinder a community's success and review examples of emails used when closing a community.