Building a Sales Funnel. Attraction, Motivation, and Conversion

Funnel stages, traffic sources, metrics, lead generation, and much more

4.9
(1 review)
What you will get:
Attracting potential clients
Subtleties of building an online business
Methods to increase sales
Increase in average “basket size”
Customer preference forming
About this course
The sales funnel is a universal marketing tool that allows you to solve a wide range of problems. Using this model, you can stimulate the client to go through all stages of sales - from an offer to a deal. Sales funnels today can be found not only offline, but also in the online space, and the ability to build them must be in the skill set of any marketer or company manager.

Special attention should be paid to such a type of sales funnels as auto-funnels. They allow the seller to attract customers without direct contact with them - using only automatic settings. Having understood the intricacies of this tool, you will provide your business with a constant flow of clients and significantly increase profits.

This course will reveal the secrets of "sales magic" to you. Why is it magic? Because it will seem to the uninitiated from the outside that customers themselves, as if by magic, choose your product or service. In fact, it will really seem so, only in the role of a magic wand here will be the sales funnel. A properly functioning funnel itself will lead the client to a logical result - a purchase. You will then merely have to reap the fruits of the work done earlier.
Course structure

Lesson 1. Sales funnel: definition, functions and milestones

We find out what the sales funnel and the sales funnel are, what types, functions and key stages of these marketing models exist. Let's look at the concepts of macro- and micro conversion and learn how to ensure your business growth and effective interaction with your customers. In addition, you'll learn how to define sales funnels and get instructions that will help you stay on track.

Lesson 2. TOTF: attracting customers and first traffic

Consider TOTF, or the top of the sales funnel, which is responsible for attracting customers. Here social networks, contextual advertising, targeting, SEO optimization, hashtags, cold calls, cooperation with influencers and various advertising tricks will help you. We will talk in detail about TOTF metrics and tactics and tell you about the importance of offline practice in building online business. In additional materials you will find useful schemes for analysing your target market, creating an advertising tracker and a daily marketing plan.

Lesson 3. MOTF: Shaping customer preferences and motivation

We're dealing with MOTF, the middle part of the funnel. Here the preferences are formed - the customer thinks about the purchase. The positive image of the company can be dodged in favour of the product, and a well thought out brand history is important here.
You can convince the customer of the uniqueness of the offer with the help of e-mail, thematic videos on YouTube and Tripwire - we will also analyse their examples in the lesson. If you are a technology company, white papers, mini-books and webinars will help. Developed user communities and letters have also proven their effectiveness. In additional materials you will find useful schemes for mailing lists layout and competitor analysis.

Lesson 4. BOTF: sales closing and sell-strategy tools

The third step, BOTF (bottom of the funnel), is responsible for closing sales. At this stage, it is important to follow the three-key metrics: total revenue, number of new customers and revenue per customer. Let's take a look at up-sell and cross-sell tactics - they will increase the average orders substantially. Let's study down-sell techniques – These are catalysts to inducing a hesitant customer to buy. During the lesson we will also talk about the principles of successful sales. In the additional materials you will find some curious facts about the "day" of the marketing funnel and talk about content types for different stages of sales.

Lesson 5. Building an effective funnel: preparation, errors and conversion

The first step to building the right sales funnel is to identify the target audience. Have you carried out full customer profiling and analysed needs? Only after properly conducting this process should you start looking for customers.
In this lesson you will learn how to identify the needs of the market and attract a stable demand for your product. We will analyse common planning errors and learn how to build a budget sales funnel in Excel. You will find the checklist in the additional materials.

Lesson 6. How to create a portrait of a perfect customer

Let's discuss the profile of the ideal buyer. You will learn how to create it and what sources of information to focus on. We will tell you how to segment your audience and address the mistakes entrepreneurs most commonly make when conducting market research.
In additional materials you will find illustrative schemes "Buyer's Journey" and "Potential Buyer. Profile", which will help you make the right business decisions.

Lesson 7. Lead magnets and lead generation strategies

Let's discuss the profile of the ideal buyer. You will learn how to create it and what sources of information to focus on. We will tell you how to segment your audience and address the mistakes entrepreneurs most commonly make when conducting market research.
In additional materials you will find illustrative schemes "Buyer's Journey" and "Potential Buyer. Profile", which will help you make the right business decisions.

Lesson 8. Auto funnel: basics of modern sales

Let's discuss modern sales techniques, most of which are inextricably linked to the construction of auto-funnels. Let's now find out what digital tools should be used for the client to go through all the stages of the transaction on his own. You will get a detailed scheme of how to build a sales funnel, and we will tell you how to avoid the most common mistakes.
The lesson is accompanied by checklists to help you create a sales funnel which can be integrated into your business.
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